Manager, Digital Marketing, DTC Retail at The Walt Disney Company

Minato-ku, Tokyo, Japan

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, RetailIndustries

Requirements

5+ years of experience in general consumer goods marketing and e-commerce marketing
Experience in planning, executing, and directing digital promotions
Experience in planning and directing digital content assets (banners, website pages, campaign pages)
Experience in managing and directing social media operations
Experience in developing and executing marketing automation strategies based on customer analysis and analyzing results
Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook
Experience in retail marketing and promotional campaigns (preferred)
Market/customer research planning and analysis skills (preferred)
Business-level English communication skills (email, phone, conversation) (preferred)
Strong communication and interpersonal skills with the ability to work effectively with internal and external stakeholders
Ability to lead and proactively think and act quickly to achieve business goals
Willingness to learn new things and adaptability
A proactive attitude and commitment to tackling challenges

Responsibilities

Develop and implement marketing strategies for brand/product marketing activities, focusing on online stores and digital channels
Execute marketing campaigns, including online store promotions, digital advertising, and social media initiatives
Direct outputs for the Disney business segment (movies, games, TV shows) and plan/execute cross-functional marketing campaigns for both stores
Plan and execute market/customer research and share findings with relevant departments
Manage marketing campaign schedules and budgets, and develop promotional tools
Analyze customer data to develop and implement targeted marketing campaigns
Strategic planning and execution of brand/product marketing activities, focusing on online store promotions, digital advertising, social media, and marketing automation

Skills

Key technologies and capabilities for this role

Digital MarketingE-commerce MarketingSocial Media ManagementMarketing AutomationDigital AdvertisingContent DirectionMicrosoft ExcelMicrosoft PowerPointMicrosoft WordMicrosoft Outlook

Questions & Answers

Common questions about this position

Is this role remote or onsite?

This is an onsite position located in Minato-ku, Japan.

What is the salary for this position?

This information is not specified in the job description.

What experience and skills are required for this role?

Candidates need 5+ years in consumer goods and e-commerce marketing, experience in digital promotions, content direction, social media management, marketing automation, and proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.

What personal attributes does the company value for this role?

The company seeks candidates with strong communication and interpersonal skills, leadership ability to think and act proactively, willingness to learn and adapt, and a proactive attitude toward challenges.

What makes a strong candidate for this position?

Strong candidates will have preferred experience in retail marketing, market/customer research skills, business-level English communication, and the desired personal attributes like proactivity and adaptability.