Manager, Digital Marketing at Universal Music Group

Beverly Hills, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign)
Proficiency in Microsoft Office (Word, Excel, PowerPoint, etc.) and/or Apple iWork (Numbers, Keynote, Pages, etc.) program suites
Proficiency in social media AR and Effect template creations (TikTok Effect House, CapCut, Spark AR, Snap Lens Studio, etc.)
Experience with audience and social media music analysis platforms: Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite, etc
Interest in gaming, metaverse and innovation spaces
Passion for social media and short form video marketing
Must thrive in a team environment but be able to take initiative and work independently
Strong analytical skills with ability to create case-studies and campaign reporting decks
Candidate must be extremely organized and detail motivated and possess a high degree of confidentiality
Degree in relevant field, and/or equivalent career experience
Music industry or artist relation experience

Responsibilities

Lead digital, social media content and fan community management initiatives for a VMG roster of priorities in the market
Construct comprehensive digital media album campaigns including implementing tools and platforms to increase fan engagement, social media strategy, digital partner management, etc
Strategize the digital narrative, short form video and content aspects of digital marketing campaigns for a roster of priority artists spanning the genres of Pop, Alternative, Rock, K-Pop, Electronic, Hip-Hop and more
Strategize creator and influencer campaign initiatives in support of artist releases - inclusive of working with agencies and developing 1:1 relationships with key content creators and channels
Manage cross-platform social media content calendars and digital fan engagement experiences
Build and manage an artist’s owned audience by increasing data capture via CRM strategy - including but not limited to Pre-Save, SMS and newsletter marketing
Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns
Contribute to and work with paid media department on digital advertising spends, budgets and viral/creator campaign strategy
Collaborate with internal departments (marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies
Manage multiple campaigns in a fast-paced, entrepreneurial environment
Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace
Maintain professional relationships with artists, label and management partners
Troubleshoot administrative and support queries across social media platforms
Utilize insights from a variety of analytics platforms to assess campaign performance, amplification opportunities and measure success
Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs

Skills

Digital Marketing

Social Media Strategy

Content Creation

Influencer Marketing

Fan Engagement

CRM

SMS Marketing

Newsletter Marketing

Paid Media

Content Calendars

Short Form Video

Cross-Platform Social

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees