The Coca-Cola Company

Manager, Brand Management, Sprite

Taipei, Taiwan

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$150,000 – $200,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Beverage, MarketingIndustries

Requirements

Candidates should possess experience in leading the development and execution of brand strategies and business plans on leading brands, along with experience working in large multi-functional and cross-geography teams. Budget planning and management experience is required, and fluency in English is essential, with Mandarin being a must-have skill.

Responsibilities

As the Manager, Brand Management, Sprite, you will be responsible for developing and executing Sprite brand growth strategies and business plans to fuel equity and market share growth for Hong Kong and Taiwan, collaborating with various internal and external teams. You will also be expected to keep a finger on the pulse of consumers and customers, measure business performance and marketing effectiveness, influence the system to action with speed, and import/export winning ideas across the global marketing community.

Skills

Brand Strategy

Business Planning

Budget Planning

Management

Cross-functional Teams

Consumer Insights

Marketing Effectiveness

Strategic Thinking

English

Mandarin

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Key Metrics

Atlanta, GeorgiaHeadquarters

1892Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.

Economic pressures may reduce consumer spending on premium Coca-Cola products.

AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.

Strong brand equity and marketing efforts drive consumer loyalty and market presence.

Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.

Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.

Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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