Loyalty Program Manager at Columbia Sportswear Company

Portland, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, eCommerce, ApparelIndustries

Requirements

8-10 years professional experience in eCommerce/Retail Loyalty programs
Experience with corporate reporting systems, CRM platforms, databases, data systems, and web analytics programs
Expertise with how customer data is stored and moved across data systems and platforms
Deep understanding of consumer behavior to build key consumer segments and deliver relevant offers and communications
Demonstrated experience with digital and direct marketing programs such as email, search, social, and affiliate
Strong people leadership skills, including the ability to influence, coach, develop, and get work done through others
Passionate and knowledgeable about commerce/shopping trends and delivering user experience; serves as the voice of the consumer
Well-versed in CRM systems and strategies
Proficient with technical tools and systems, especially customer databases, analysis, and reporting tools
Excellent communicator, able to effectively communicate and influence key stakeholders across the company and business units
Highly effective presentation skills and experience presenting to executive management, store managers, and brand marketing teams

Responsibilities

Accountable for creating and communicating the Loyalty program vision, strategy, and execution across the entire organization
Establish and meet Loyalty revenue and new member acquisition goals
Lead key teams in eCommerce and Brick and Mortar to deliver the Loyalty experience across all channels and platforms
Develop and execute strategies that strengthen lifetime value, enhance the customer journey, and provide opportunities for marketing and engagement
Apply learnings from consumer level data to develop segmented audience-based campaigns
Manage the relationship with key vendors supporting the Loyalty program
Lead, develop, and coach members of the Loyalty team
Represent the Loyalty program with executive leadership across the organization
Serve as the expert on Loyalty best practices and competitor programs to understand trending behaviors and the marketplace
Drive sales and enrollments and strengthen the brand across a multi-channel environment including web, retail stores, mobile, and social platforms

Skills

Loyalty Program Management

eCommerce Marketing

Customer Journey Optimization

Data-Driven Segmentation

Vendor Management

Team Leadership

Multi-Channel Strategy

Revenue Growth

Member Acquisition

Columbia Sportswear Company

Designs and sells outdoor apparel and gear

About Columbia Sportswear Company

Columbia Sportswear Company designs and sells a variety of outdoor clothing and gear, including jackets, shirts, pants, shorts, footwear, and accessories like hats and backpacks. Their products are aimed at outdoor enthusiasts, hikers, campers, and active individuals of all ages. Columbia's products are known for their quality and durability, setting them apart from competitors in the outdoor apparel market. The company operates through a direct-to-consumer model, selling via their website, retail stores, and partnerships with other retailers, which helps them reach a wide audience. Their goal is to provide high-quality outdoor gear that enhances the experience of those who enjoy outdoor activities.

Portland, OregonHeadquarters

1938Year Founded

$40KTotal Funding

IPOCompany Stage

Consumer GoodsIndustries

1,001-5,000Employees