Veterinarian Lifecycle Marketing Manager

Position Overview

Roo is seeking a Veterinarian Lifecycle Marketing Manager to lead our engagement strategy for clinicians. This role focuses on developing loyalty programs, crafting promotions, and optimizing the clinician lifecycle to enhance retention, satisfaction, and revenue growth. It's a hands-on position blending CRM expertise with customer-centric creativity.

What We Do

Roo (www.roo.vet) is the first B2B labor marketplace in animal healthcare, connecting veterinary professionals with hospitals through innovative technology. Our platform allows hospitals to meet personnel needs in real-time and enables veterinary professionals to find work easily. Roo aims to be a comprehensive staffing solution and foster a community of veterinary professionals who value flexibility and work-life balance while delivering excellent pet care. We combine experienced healthcare expertise with Silicon Valley talent to revolutionize the veterinary industry.

About the Role

Roo is dedicated to enhancing the career experience for veterinary professionals by offering flexibility, fulfillment, and long-term value through loyalty programs and personalized offers. As the Veterinarian Lifecycle Marketing Manager, you will be instrumental in shaping this experience.

Responsibilities

Key Outcomes for This Role

• Define and scale a D2C lifecycle marketing strategy to increase Vet engagement, retention, and loyalty program participation.
• Design and manage personalized promotions and offers to drive measurable results, such as shift confirmations, booking frequency, and clinician satisfaction.
• Own full-funnel communication journeys across various channels and touchpoints, utilizing Braze.
• Collaborate cross-functionally to align lifecycle initiatives with Roo’s provider growth strategy and product roadmap.

Lifecycle Journey Ownership

• Own the provider journey from activation to advocacy, identifying key moments that matter.
• Develop segmented messaging strategies for different provider groups (new, high-volume, high-potential).
• Partner with Product and Engineering to integrate lifecycle touchpoints into the in-app provider experience.

Promotions Strategy & Loyalty Program

• Plan, budget, and execute promotional offers to influence provider behavior and drive shift coverage.
• Measure promotion ROI and iterate quickly to optimize investments.
• Support the optimization of Roo’s provider loyalty program, including tiering, rewards, milestones, and benefits communication.

Analytics & Optimization

• Define lifecycle and promotional performance metrics (e.g., retention, shift volume per clinician, reactivation rates).
• Design and analyze A/B tests, experimenting with messaging and journey triggers to maximize impact.
• Build and maintain campaign reporting in collaboration with analytics and data teams.

Cross-Functional Collaboration

• Collaborate with Product, Go-to-Market, and CX to ensure lifecycle programs align with the platform experience and support workflows.
• Coordinate with Growth and Finance to execute lifecycle and promo campaigns tailored to specific market needs.
• Ensure messaging cohesion across lifecycle communications, product surfaces, and support touchpoints.

Qualifications

• 5+ years of experience in lifecycle marketing, CRM, or growth marketing, preferably in D2C, marketplaces, or healthcare.
• Hands-on experience in owning and executing promotional strategies with clear KPIs and budget management.