Lifecycle Marketing Manager

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, FintechIndustries

Requirements

Candidates should have 5-7+ years of hands-on experience in lifecycle or growth marketing. Proficiency in Braze or equivalent omni-channel marketing platforms is required, along with strong copywriting skills and experience with AI tools. Data literacy, including test design and result interpretation, and experience providing feedback to visual designers are also necessary. The ability to manage a roadmap and collaborate with other teams is important.

Responsibilities

The Lifecycle Marketing Manager will lead lifecycle experimentation projects across email, push notifications, SMS, and in-app messaging to improve customer activation, engagement, and retention. They will launch A/B tests in Braze, including hypothesis creation, copywriting, audience targeting, and QA. Responsibilities also include providing feedback to design partners, acting as the marketing representative in a growth squad, and sharing test results to foster a culture of learning.

Skills

Lifecycle Marketing

Growth Marketing

Customer Activation

Customer Engagement

Customer Retention

Email Marketing

Push Notifications

SMS Marketing

In-App Messaging

A/B Testing

Braze

Copywriting

Audience Targeting

Campaign Management

Product Marketing

Experimentation Strategy

Customer Experience

Remitly

International money transfer for immigrants

About Remitly

Remitly focuses on international money transfers, helping immigrants send money to their families quickly and securely at lower costs than traditional banks. The company charges transaction fees and earns from the exchange rate margin, offering various transfer options like bank deposits and cash pickups. Remitly enhances user experience through its website and mobile app, allowing real-time tracking of transfers, and engages with immigrant communities by providing helpful resources and educational support. Its goal is to meet the unique needs of immigrants while ensuring fast, affordable, and reliable money transfer services.

Seattle, WashingtonHeadquarters

2011Year Founded

$423.9MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Continuing Education or Travel Stipend

Office Culture

Flexible PTO, Schedules and Leaves

DEI Learning Opportunities

Community Engagement

Inclusive Benefits

Risks

Swift's integration into banks' channels poses a competitive threat to Remitly.

AI agents' rise may challenge Remitly's operational model in efficiency and cost-effectiveness.

Schall Law Firm's investigation could impact investor confidence and Remitly's reputation.

Differentiation

Remitly focuses on immigrants, offering competitive rates and fast, secure transactions.

The company leverages technology for a seamless user experience via its app and website.

Remitly engages with immigrant communities through content and educational initiatives.

Upsides

Increased digital wallet adoption in key markets expands Remitly's reach to unbanked individuals.

AI agents in operations could reduce costs and improve Remitly's efficiency.

Visa collaboration enhances Remitly's cross-border fund flow services, boosting customer satisfaction.

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