Lifecycle Marketing Manager

San Francisco, California, United States

Auto‑apply with AI Apply

$90,000 – $150,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer FintechIndustries

Requirements

Candidates should have 3-5+ years of experience in a lifecycle or CRM role with a proven track record of driving growth goals under set targets and timelines. They must be detail-oriented and data-driven with an ownership mindset. Proficiency in CRM tools such as Iterable, Braze, or Customer.io is required, along with robust experience in working with customer and user event data. Candidates should be able to define key marketing KPIs and analyze test results, and they should have a strategic mindset and understanding of A/B testing methodologies. SQL proficiency is necessary for data handling, and experience in a fintech or D2C industry is a bonus.

Responsibilities

The Lifecycle Marketing Manager will be a key member of the lifecycle marketing team, responsible for building new lifecycle programs for various user segments and products. They will focus on increasing product retention and customer lifetime value while rigorously testing and improving lifecycle campaigns through split testing. Additionally, they will enhance the segmentation and timing of communications, working cross-functionally with designers, copywriters, product teams, and data analysts to bring campaigns to life.

Skills

Iterable

Braze

Customer.io

CRM

Segmentation

Campaign Strategy

KPIs

Split Testing

Data-Driven

Kikoff

Credit building services for individuals

About Kikoff

Kikoff helps individuals, especially those with low or no credit, build a positive payment history and improve their credit scores. Its services are user-friendly and do not require credit checks, making them accessible to a wide range of clients. Kikoff offers tools for credit management, including easy disputing, rent reporting, and credit monitoring reports, along with an optional Autopay feature. The company's goal is to empower users to take control of their credit journey and achieve significant improvements in their credit scores.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$41.3MTotal Funding

SERIES_BCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Lifecycle Marketing Manager

Requirements

Responsibilities

Skills

Kikoff

About Kikoff

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Stock Options

Unlimited Paid Time Off

Risks

Increased competition from new fintech startups could dilute market share.

Regulatory scrutiny may lead to increased compliance costs for Kikoff.

Economic downturns could decrease consumer spending, impacting revenue.

Differentiation

Kikoff offers credit building without credit checks, making it accessible to many.

The platform provides easy disputing and rent reporting to enhance credit scores.

Kikoff's Autopay feature ensures clients never miss a due date.

Upsides

Kikoff recognized as a top credit builder app in 2024.

AI-driven tools can enhance user experience with personalized strategies.

Partnerships with educational platforms can attract younger demographics.