Lifecycle Marketing Manager
Boulevard- Full Time
- Senior (5 to 8 years)
Candidates should have 3-5+ years of experience in a lifecycle or CRM role with a proven track record of driving growth goals under set targets and timelines. They must be detail-oriented and data-driven with an ownership mindset. Proficiency in CRM tools such as Iterable, Braze, or Customer.io is required, along with robust experience in working with customer and user event data. Candidates should be able to define key marketing KPIs and analyze test results, and they should have a strategic mindset and understanding of A/B testing methodologies. SQL proficiency is necessary for data handling, and experience in a fintech or D2C industry is a bonus.
The Lifecycle Marketing Manager will be a key member of the lifecycle marketing team, responsible for building new lifecycle programs for various user segments and products. They will focus on increasing product retention and customer lifetime value while rigorously testing and improving lifecycle campaigns through split testing. Additionally, they will enhance the segmentation and timing of communications, working cross-functionally with designers, copywriters, product teams, and data analysts to bring campaigns to life.
Credit building services for individuals
Kikoff helps individuals, especially those with low or no credit, build a positive payment history and improve their credit scores. Its services are user-friendly and do not require credit checks, making them accessible to a wide range of clients. Kikoff offers tools for credit management, including easy disputing, rent reporting, and credit monitoring reports, along with an optional Autopay feature. The company's goal is to empower users to take control of their credit journey and achieve significant improvements in their credit scores.