Lead User Acquisition Manager - Gaming at Voodoo

Paris, Île-de-France, France

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Mobile GamingIndustries

Requirements

5+ years in performance marketing / UA, with real impact on high-scale mobile games
Proven leadership experience leading and growing high-performing teams, spotting and coaching top talent
Mastery of major UA platforms: Meta, TikTok, Applovin, AdMob, DSPs
Deep understanding of MMPs (Appsflyer, Adjust), SKAN, and attribution dynamics
Comfortable navigating spreadsheets, statistical tools, and creative testing frameworks
Analytical & creative problem-solver who knows when to trust gut vs. data
Experimentation mindset: thinks in test plans, incremental wins, and scalable learning loops
Entrepreneurial and adaptable, thriving in fast-paced, ambitious environments
Excellent communicator and collaborator, driving alignment across disciplines
Fluent in English (French is a plus)

Responsibilities

Build and grow UA team: recruit outstanding talent, coach underperformers, make tough calls, create performance-driven culture
Lead UA strategy across multiple game launches: define tunnel-wide growth strategies, partner with studios on targets/timings/tactics, own flawless execution
Personally manage top-performing games: own UA for highest-priority titles, set standards via hands-on campaign management and optimization
Boost performance: dive into campaign data, increase ROAS through creative iteration and insights, set up forecasting/pacing/growth reporting
Collaborate to unlock growth: partner with studios, product managers, creative strategists, data scientists; shape product decisions, test bold UA tactics
Shape growth tools: use in-house UA automation systems, provide structured feedback to improve performance
Be a thought leader: share UA insights, mentor peers, contribute to learning culture, drive cross-functional initiatives for growth excellence

Skills

Key technologies and capabilities for this role

User AcquisitionUA StrategyCampaign ManagementROAS OptimizationData AnalysisForecastingTeam LeadershipMobile MarketingAd TechGrowth ReportingCreative Iteration

Questions & Answers

Common questions about this position

What is the salary for the Lead User Acquisition Manager role?

This information is not specified in the job description.

Is this position remote or onsite?

The position is onsite.

What skills and experience are required for this role?

Candidates need 5+ years in performance marketing or UA for high-scale mobile games, proven leadership in growing high-performing teams, mastery of UA platforms like Meta, TikTok, Applovin, AdMob, and DSPs, deep knowledge of MMPs such as Appsflyer and Adjust, plus analytical skills with spreadsheets and statistical tools.

What is the company culture like at Voodoo?

Voodoo fosters a performance-driven, collaborative team culture within its Growth team of over 150 experts focused on mobile marketing and ad tech, emphasizing leadership by example, coaching talent, and cross-functional collaboration.

What makes a strong candidate for this Lead UA Manager position?

Strong candidates have battle-tested UA experience in mobile gaming with 5+ years impacting high-scale games, proven team leadership, mastery of UA platforms and MMPs, and analytical problem-solving skills to boost performance.

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters

2013Year Founded

$480.1MTotal Funding

LATE_VCCompany Stage

Consumer Software, GamingIndustries

501-1,000Employees