Responsibilities

The Lead Product Marketing Manager will own the go-to-market strategy and execution for an assigned product or feature, collaborating closely with Product Management, Sales, Customer Success, and Demand Generation teams to ensure successful product launches and revenue growth. They will contribute to key company initiatives, develop product messaging and positioning, build launch plans, and create marketing assets such as presentations and customer stories. Furthermore, the role involves conducting competitive research, tailoring messaging to different buyer personas, and serving as the primary link between Product Marketing and Product.