Lead Product Marketing Manager

Position Overview

• Location Type: Remote-First
• Employment Type: Full Time
• Salary: Not specified

Deputy is a global SaaS remote-first workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the United States. Our platform serves over 1.5 million workers and 375,000 workplaces across 100+ countries. We are backed by top global investors and recently achieved Unicorn status. At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers. These are the dedicated employees who keep our world running – from baristas to nurses, cleaners to delivery drivers, florists to factory workers. Despite their vital role in society, most workplace technology has focused on those workers who sit behind a desk, but at Deputy, we transform the frontline. When businesses use Deputy, their workplaces thrive – the business is more profitable, compliant, and productive, while the workers are more engaged and happier at work. If you’re passionate about creating solutions that put people first and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most!

Role: Lead Product Marketing Manager

The Lead Product Marketing Manager is critical in shaping and executing go-to-market strategies for Deputy’s products. This role is responsible for a specific product or product area's positioning, messaging, and overall success. Working closely with Product, Sales, Customer Success, and Demand Generation teams, the Lead PMM ensures that our offerings resonate in the market and drive adoption and revenue growth. While this role does not directly manage a team, it requires strong cross-functional collaboration and the ability to influence stakeholders. The ideal candidate is a proactive operator who thrives in a dynamic environment and is excited to roll up their sleeves to drive results.

Responsibilities

• Own the go-to-market strategy and execution for an assigned product or feature.
• Contribute to key company initiatives, including two major product lines.
• Partner with Product Management to define launch plans, readiness checklists, and success metrics.
• Lead the development of product messaging, positioning, and integrated campaign narratives.
• Build and execute launch and marketing plans, aligning channels, timing, and budget to support revenue targets.
• Craft audience-specific messaging and create assets such as presentations, customer stories, blogs, and videos.
• Collaborate with customer, partner, and demand marketing teams to integrate messaging into acquisition, adoption, and retention programs.
• Tailor messaging and content to different buyer personas and decision-makers.
• Conduct and support competitive research to drive differentiated positioning.
• Partner with Product and Brand teams to ensure messaging reflects Deputy’s broader narrative.
• Serve as the primary link between Product Marketing and Product for your product area.
• Align with Product Operations, Sales, Customer Success, and Product o

Requirements

• Requirements information not provided in the text.