Lead, Membership Growth & Strategy

San Francisco, California, United States

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$165,000 – $206,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Wearable Technology, Health Technology, Consumer Electronics, Subscription ServicesIndustries

Requirements

Candidates should possess over 12 years of experience in business and strategy, with at least 5 years focused on subscription or membership models, ideally within consumer health, fitness, or fintech. International experience is a plus. Strong analytical skills for data leverage, forecasting, and strategic translation are essential, as is experience driving retention and LTV through segmentation, personalization, and experimentation. The role requires a skilled cross-functional leader and influencer adept at aligning executives and teams, comfortable in fast-paced, ambiguous global environments, and possessing excellent communication and storytelling abilities to influence senior stakeholders.

Responsibilities

The Membership Strategy & Growth Lead will define and evolve Oura's membership business model, focusing on pricing, packaging, channels, and monetization to drive Lifetime Value (LTV) growth through retention-first initiatives. This role involves operationalizing business designs into scalable programs, leading cross-functional alignment with Product, Engineering, Marketing, Commercial, Data Science, and Member Care teams, and building frameworks for measuring membership health and forecasting initiative impact. Responsibilities also include championing data-driven segmentation and personalized member journeys, exploring new membership adjacencies, and influencing membership narrative and strategy at the executive and board levels.

Skills

Membership strategy

Growth strategy

Business model evolution

Pricing strategy

Packaging strategy

Monetization

Retention

Member engagement

Lifetime value

Strategic planning

Business judgment

Cross-functional collaboration

Global business operations

Fast-paced environment

Ambiguity tolerance

Oura

Wearable health monitoring smart ring

About Oura

Oura offers a smart ring that tracks various health metrics, including sleep patterns, heart rate variability, and physical activity. The ring uses advanced sensors to collect data, which is then analyzed and displayed through a mobile app, providing users with insights to improve their health and lifestyle. Unlike many competitors, Oura focuses on a direct-to-consumer model, selling its rings through its website and collaborating with sports teams and health institutions for additional partnerships. The goal of Oura is to help users, including athletes and those with health conditions, optimize their health through data-driven insights.

Oulu, FinlandHeadquarters

2013Year Founded

$344.1MTotal Funding

SERIES_DCompany Stage

Biotechnology, HealthcareIndustries

501-1,000Employees

Benefits

Competitive salary & equity packages

Health, dental, financial, & vision insurance

Wellness & mental health benefits

$300 per month health improvement related stipend

Flexible working hours

An Oura Ring of your own

Employee discount for friends & family

20 days of PTO

Risks

Increased competition from Samsung and Huami may pressure Oura's market share.

Criticism of cumbersome interfaces could lead users to competitors like VIV Health.

High valuation may lead to investor pressure for rapid growth, risking strategic missteps.

Differentiation

Oura's smart ring tracks over 20 biometrics, offering comprehensive health insights.

The ring's seamless wearability and precise monitoring set it apart in the market.

Oura's partnerships with sports teams validate its utility and accuracy for athletes.

Upsides

Oura raised $550M, boosting its valuation to $5.2 billion in 2024.

Integration with AI-driven insights could enhance personalized health recommendations.

Strategic partnerships with Dexcom and Essence Healthcare expand market reach into healthcare.

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