Lead Digital Customer Growth – Strategy at AT&T

Dallas, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

NoVisa

Telecom, Digital MediaIndustries

Requirements

Bachelor’s degree in Business, Marketing, Analytics or related field (Preferred)
5+ years of experience in digital marketing or go-to-market (GTM) execution
Strong ability to synthesize data and deliver actionable recommendations
Skilled in tailoring communications for diverse, cross-functional audiences
Experience collaborating with cross-functional teams
Strong understanding of the digital experience, including design and customer satisfaction
Familiarity with content and campaign performance tools
Experience in digital technology delivery
Background in telecom, digital media, or subscription-based models
Advanced proficiency in SQL, Snowflake, Python, Power BI, and Tableau
Strong understanding of digital tools, including development, marketing and execution (Desired)
Experience presenting executive-level reports (Desired)
Skilled in aligning operations across multiple execution channels (Desired)
Strategic, data-driven decision-maker with advanced business acumen
Results-oriented professional with strong attention to detail
Collaborative and reliable team contributor
Clear and effective communicator with a focus on execution

Responsibilities

Identify and meticulously curate the 5-year digital roadmap
Champion initiatives that keep cross functional teams aligned to the digital roadmap
Analyze complex datasets to identify areas to reduce a digital footprint, while streamlining the customer experience, increasing conversion and reducing friction
Benchmark AT&T’s digital performance against industry standards and internal goals
Analyze current product performance to identify optimization areas that provide incremental growth tracking against 5-year goals

Skills

SQL

Snowflake

Python

Power BI

Tableau

Digital Marketing

Data Analysis

Digital Strategy

Customer Experience

Cross-functional Collaboration

AT&T

Telecommunications services including wireless and broadband

About AT&T

AT&T provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. Its 5G network offers faster data speeds and more reliable connections, although availability can vary. The company caters to both individual consumers and businesses, offering various subscription plans that include options for unlimited data and bundled services that combine internet, TV, and phone. AT&T generates revenue mainly through subscription fees, device sales, and its streaming service, DIRECTV STREAM, which adds to its diverse offerings. In a competitive market, AT&T distinguishes itself with its extensive service range and strong brand presence.

Dallas, TexasHeadquarters

1876Year Founded

$43.3MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Adoption Assistance

Disability Insurance

Life Insurance

Employee Assistance Programs

Wellness Program

Employee Discounts

Risks

The customer service guarantee may increase financial liabilities due to compensation for outages.

A recent data breach could damage AT&T's reputation and lead to customer churn.

Resistance to replacing landlines may impact customer retention and satisfaction.

Differentiation

AT&T offers a unique customer service guarantee, setting it apart from competitors.

The company is expanding its fiber network, enhancing broadband offerings in underserved areas.

AT&T's 'Phone-Advanced' device aligns with the trend of replacing traditional landlines.

Upsides

AT&T's fiber network expansion could provide a competitive edge in broadband services.

The new customer service guarantee may attract customers from competitors lacking similar assurances.

Collaboration with The Arc enhances AT&T's brand image through corporate social responsibility.

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