JR Paid Media Specialist

Colombia

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Marketing, Advertising, Digital MarketingIndustries

Requirements

Candidates should have a strong academic background in business or a STEM-related major, proven experience managing paid media campaigns with a strong track record of success, and in-depth knowledge of Google Ads, Meta Business Manager, and LinkedIn Campaign Manager. Proficiency in data analysis and reporting tools, strong analytical skills, excellent communication and interpersonal skills, the ability to work independently and as part of a team, and agency experience are also required. Familiarity with ad platforms is essential, with B2B paid media, financial services or fintech clients, Google Ads or Meta Ads certifications, TikTok Ads or CTV Ads, and Google Analytics and reporting dashboards being nice to have.

Responsibilities

The JR Paid Media Specialist will develop and implement paid media strategies, manage and optimize campaigns across platforms like Google Ads, Meta, and LinkedIn, and monitor campaign performance, analyze data, and generate reports. They will implement optimizations to improve KPIs, collaborate on testing creatives, audiences, and bidding strategies, identify trends and insights to optimize spend and performance, and stay up-to-date with industry trends. The role involves participating in team meetings, preparing performance reports for clients, translating data into actionable insights, and building scalable reporting processes.

Skills

Paid Media

Digital Campaigns

Google Ads

Meta Ads

LinkedIn Ads

Campaign Optimization

Data Analysis

Reporting

CTR

CPA

ROAS

Creative Testing

Audience Segmentation

Bidding Strategies

Graphite

Monitors and visualizes time-series data

About Graphite

Graphite is a software tool that focuses on monitoring and visualizing time-series data, which consists of data points collected at specific intervals. It was initially developed in 2006 and became open-source in 2008, allowing it to be widely adopted by large companies. Graphite's main function is to help businesses store, retrieve, share, and visualize their time-series data, but it does not collect data itself. Instead, it allows users to input metrics into its database, making it essential for monitoring performance metrics like application performance and database request times. Unlike many competitors, Graphite operates on both low-cost hardware and cloud infrastructure, making it accessible for various clients, including e-commerce platforms and software development communities. The company generates revenue through support services, custom development, and consulting, ensuring that businesses can maximize the use of the tool while contributing to its ongoing development.

San Francisco, CaliforniaHeadquarters

2006Year Founded

VENTURE_UNKNOWNCompany Stage

Consulting, Enterprise SoftwareIndustries

1-10Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

Paid Vacation

Relocation Assistance

Meal Benefits

Commuter Benefits

401(k) Retirement Plan

Risks

Competition from Prometheus and Grafana with advanced features threatens Graphite.

Security vulnerabilities in open-source software pose risks if not regularly updated.

Shift towards all-in-one solutions may reduce Graphite's market appeal.

Differentiation

Graphite excels in visualizing time-series data for enterprise-level monitoring needs.

It operates efficiently on both low-cost hardware and cloud infrastructure.

Graphite's open-source model allows for cost-effective customization and integration.

Upsides

Rising demand for cloud-native tools boosts Graphite's integration capabilities.

DevOps practices increase the need for real-time monitoring, benefiting Graphite.

Open-source popularity enhances Graphite's appeal for cost-effective enterprise solutions.

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