International Marketing Executive at Universal Music Group

Manila, Metro Manila, Philippines

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

At least 2 years of work experience in a related field (music, entertainment, advertising, media, productions or related fields highly desirable)
Passion for music: loves going to concerts, attending gigs, discovering new artists from different genres, creating music playlists
Creative, agile, with excellent time management skills
Excellent presentation skills and ability to express ideas clearly to stakeholders from different cultural backgrounds
Ability to develop relationships and drive connections with people in the music industry
Comfortable handling data and creating actionable insights
Adaptable to change and able to handle a fast-moving environment
Experience with digital marketing and basic design tools (desirable)
Well-immersed in pop culture scene and social trends

Responsibilities

Plan and execute innovative end-to-end marketing campaigns for international roster of artists under UMG labels and other projects as assigned by the Head of International Marketing and International Marketing Managers
Create pitch presentations and reports to regional and global marketing leads specific to the projects handled (e.g., fulfillment of plans, impact of plans, local recommendations)
Discover marketing opportunities and build relationships among partners and communities to contribute to the growth objectives of the International Marketing Department
Monitor fulfillment of plans between vendors, service providers, and community partners (e.g., events and creative agencies, media, fan communities, experience partners) and ensure effectiveness of campaigns executed
Use insights and data to identify target audiences and trends to inspire unique online and offline marketing strategies
Support key campaigns of International Marketing Managers, especially for special projects such as showcases, promo tours with international artists, events, gigs, album launches, etc
Liaise with Regional and Global Marketing Leads for all marketing and ad hoc requests

Skills

Marketing Campaigns

Pitch Presentations

Data Analysis

Vendor Management

Event Planning

Artist Promotion

Trend Analysis

Market Research

Online Marketing

Offline Marketing

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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