Integrated Planning Lead at Actriv Healthcare

Düsseldorf, North Rhine-Westphalia, Germany

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Personal Care, Consumer Goods, MarketingIndustries

Requirements

6–7 years of experience in media planning, strategy, or integrated marketing, ideally from FMCG, beauty, or healthcare
Proven planning background from a media agency preferred
Strong strategic mindset with the ability to connect brand storytelling, media ecosystems, and consumer journeys
Solid understanding of cross-channel planning: digital, TV, retail media, eCommerce (including Amazon)
Skilled at managing budgets and owning plans end-to-end
Confident collaborator across markets and functions – with excellent communication skills in German and English (additional Southern European languages are a plus)
Hands-on attitude, curiosity, and the ability to thrive in a fast-moving, growth-oriented environment

Responsibilities

Lead media planning and strategy for the DACH region, with potential support for Southern Europe markets
Act as the go-to media expert within the DACH and CEE marketing teams – building integrated media plans that connect brand building, performance, and retail
Collaborate closely with brand managers to develop effective media briefs and end-to-end campaign plans
Partner with media agencies – sometimes briefing them, sometimes crafting plans directly in-house
Ensure consistent, data-driven media strategies across digital, TV, retail media, Amazon, and influencer ecosystems
Integrate media thinking into broader brand and marketing strategies, driving both short-term performance and long-term equity
Manage media budgets responsibly and strategically to maximize ROI across channels
Work closely within a matrix structure – collaborating with regional peers, search teams, and brand leads

Skills

media planning

media strategy

integrated media plans

brand building

performance marketing

digital media

TV media

retail media

Amazon advertising

influencer marketing

media budgets

data-driven strategies

campaign planning

Actriv Healthcare

Connects healthcare facilities with nursing professionals

About Actriv Healthcare

Actriv Healthcare connects healthcare facilities with nursing professionals through a digital platform designed for healthcare staffing. The platform allows nursing professionals to create their own schedules, select preferred workplaces, and contribute to patient care. Users download the Actriv app, complete their application, upload credentials, and schedule an interview. Once approved, they can choose shifts that fit their availability, clock in and out for work, and receive payment, along with benefits like vacation and sick time. Actriv stands out from competitors by emphasizing flexibility in work schedules and leveraging technology to streamline the staffing process. The company's goal is to enhance patient care by providing healthcare facilities with the staffing solutions they need while offering nursing professionals the flexibility they desire.

Tacoma, WashingtonHeadquarters

2017Year Founded

$243.2KTotal Funding

DEBTCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Professional Development Budget

Risks

Rising competition from similar healthcare staffing platforms threatens market share.

AI-driven staffing solutions may reduce need for traditional platforms like Actriv.

Potential labor law changes could impact Actriv's business model.

Differentiation

Actriv offers a unique platform for flexible nursing work schedules.

The company provides a seamless app experience for healthcare professionals.

Actriv's platform emphasizes matching skilled professionals with patient care needs.

Upsides

Actriv secured $3.9M for expansion in Tacoma, boosting growth potential.

Four-year streak on Inc. 5000 highlights Actriv's rapid growth and success.

Increased demand for flexible work aligns with Actriv's business model.

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