Integrated Campaign Manager at Pattern

Lehi, Utah, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Ecommerce, TechnologyIndustries

Requirements

4–7 years of B2B marketing experience, ideally in demand generation or integrated campaigns

Responsibilities

Translate business goals and customer insights into clear campaign strategies
Collaborate with Product Marketing, Sales, and Enablement to identify opportunities and inform messaging
Lead campaign planning, including objectives, audiences, messaging, channels, content needs, and promotional strategy
Prioritize campaign ideas and build evergreen and time-based campaign roadmaps for your assigned business unit
Own and manage the campaign budget for your business unit, allocating spend across tactics to drive the best outcomes
Drive execution across Content, Creative, Paid Media, Email, Events, PR, and Web teams
Write clear briefs and activation guides to align stakeholders and ensure cohesive execution
Coordinate asset creation: landing pages, ads, emails, blog content, video, etc
Partner with Marketing Ops to set up campaign tracking, attribution, and reporting in Salesforce and other tools
Own end-to-end campaign launch — from internal alignment to go-live to post-campaign analysis
Monitor campaign performance and collaborate with channel owners to optimize creative, messaging, and spend
Partner with web and marketing ops teams to improve conversion rates across landing pages, forms, and the campaign experience
Run A/B tests and analyze funnel performance to remove friction and improve lead capture
Track spend, monitor pacing, and reallocate budget dynamically based on performance
Collaborate with Events team on virtual and in-person event integration
Run campaign-based virtual events and webinar programs
Ensure sales is enabled with the right messaging, assets, and context to follow up on leads
Share campaign plans, reporting, and lessons learned with Sales and Marketing leadership to foster partnership and feedback loops
Help build the always-on marketing motion in your business unit to drive ongoing lead flow
Manage the strategy, execution, and performance of full-funnel marketing campaigns that drive awareness, generate demand, and deliver pipeline

Skills

Key technologies and capabilities for this role

Campaign ManagementFull-Funnel MarketingDemand GenerationBudget ManagementConversion OptimizationPerformance OptimizationCustomer InsightsMarketing StrategyPipeline ManagementCross-Team Collaboration

Questions & Answers

Common questions about this position

What is the employment type for this role?

This is a full-time position.

Is this role remote or does it require office work?

This information is not specified in the job description.

What are the key responsibilities of an Integrated Campaign Manager?

Key responsibilities include translating business goals into campaign strategies, leading campaign planning and execution, managing budgets, coordinating across teams like Content, Creative, and Paid Media, and owning performance optimization and reporting.

What is the company culture like at Pattern?

Pattern emphasizes employee experience at the center of its business model, has been recognized as one of Newsweek’s Global Most Loved Workplaces, and seeks candidates obsessed with data, partner success, hustle, and a touch of nerdiness.

What makes a strong candidate for the Integrated Campaign Manager role?

Strong candidates thrive in high-ownership roles, excel at translating insights into strategies, collaborate effectively across teams like Product Marketing, Sales, and Creative, and have skills in campaign planning, budget management, and performance optimization.

Pattern

Ecommerce acceleration and competitive analysis

About Pattern

Pattern.com focuses on ecommerce acceleration, particularly on Amazon, by providing a free digital shelf management software that analyzes data from millions of searches and products. This tool uses machine learning to give brands insights into their competition, helping them optimize their product listings. Unlike competitors, Pattern.com offers both free tools and premium services, including market insights and consultancy, to help brands grow on Amazon. The company's goal is to empower brands to enhance their visibility and sales on one of the largest online marketplaces.

Lehi, UtahHeadquarters

2013Year Founded

$269.4MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consulting, Consumer GoodsIndustries

1,001-5,000Employees