Integrated Campaign Manager at Pattern

Lehi, Utah, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Ecommerce, TechnologyIndustries

Requirements

4–7 years of B2B marketing experience, ideally in demand generation or integrated campaigns

Responsibilities

Translate business goals and customer insights into clear campaign strategies
Collaborate with Product Marketing, Sales, and Enablement to identify opportunities and inform messaging
Lead campaign planning, including objectives, audiences, messaging, channels, content needs, and promotional strategy
Prioritize campaign ideas and build evergreen and time-based campaign roadmaps for your assigned business unit
Own and manage the campaign budget for your business unit, allocating spend across tactics to drive the best outcomes
Drive execution across Content, Creative, Paid Media, Email, Events, PR, and Web teams
Write clear briefs and activation guides to align stakeholders and ensure cohesive execution
Coordinate asset creation: landing pages, ads, emails, blog content, video, etc
Partner with Marketing Ops to set up campaign tracking, attribution, and reporting in Salesforce and other tools
Own end-to-end campaign launch — from internal alignment to go-live to post-campaign analysis
Monitor campaign performance and collaborate with channel owners to optimize creative, messaging, and spend
Partner with web and marketing ops teams to improve conversion rates across landing pages, forms, and the campaign experience
Run A/B tests and analyze funnel performance to remove friction and improve lead capture
Track spend, monitor pacing, and reallocate budget dynamically based on performance
Collaborate with Events team on virtual and in-person event integration
Run campaign-based virtual events and webinar programs
Ensure sales is enabled with the right messaging, assets, and context to follow up on leads
Share campaign plans, reporting, and lessons learned with Sales and Marketing leadership to foster partnership and feedback loops
Help build the always-on marketing motion in your business unit to drive ongoing lead flow
Manage the strategy, execution, and performance of full-funnel marketing campaigns that drive awareness, generate demand, and deliver pipeline

Skills

Campaign Management

Full-Funnel Marketing

Demand Generation

Budget Management

Conversion Optimization

Performance Optimization

Customer Insights

Marketing Strategy

Pipeline Management

Cross-Team Collaboration

Pattern

Ecommerce acceleration and competitive analysis

About Pattern

Pattern.com focuses on ecommerce acceleration, particularly on Amazon, by providing a free digital shelf management software that analyzes data from millions of searches and products. This tool uses machine learning to give brands insights into their competition, helping them optimize their product listings. Unlike competitors, Pattern.com offers both free tools and premium services, including market insights and consultancy, to help brands grow on Amazon. The company's goal is to empower brands to enhance their visibility and sales on one of the largest online marketplaces.

Lehi, UtahHeadquarters

2013Year Founded

$269.4MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consulting, Consumer GoodsIndustries

1,001-5,000Employees

Risks

Increased competition from AI-driven ecommerce platforms could erode Pattern's market share.

The rapid growth of Amazon's third-party sellers may dilute Pattern's service effectiveness.

The partnership with Giggster may divert focus from core ecommerce services.

Differentiation

Pattern offers a free digital shelf management tool for Amazon sellers.

The company uses machine learning to provide customized insights for product optimization.

Pattern's premium services include deep market insights and patented technology solutions.

Upsides

Pattern was named one of the World's Most Innovative Companies in 2024.

The launch of the Shelf inventory solution expands Pattern's service offerings.

Pattern's AI models enhance seller performance across multiple retail marketplaces.

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