Instructional Designer & Content Specialist

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Adobe Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We are passionate about empowering people to create beautiful and powerful images, videos and apps in order to transform how companies interact with customers across every screen. We are on a mission to hire the best and are committed to creating exceptional employee experiences. We realize that new ideas can come from everywhere in the organization and we know the next big picture could be yours.

Employment Type: Full time

The Opportunity

Seeking specialized expertise in creation of playbooks and content writing which includes scripts creations and experience in content management mechanisms.

What you will do

As an Instructional Designer & Content Specialist:

• Design, develop, and optimize engaging learning content using AI tools - responsive content for multi-device access such as eLearning, animated videos, demos, simulations, gamification and assessments.
• Develop Playbooks: Design and maintain comprehensive, actionable playbooks that outline step-by-step processes, strategies, and best practices for sales, onboarding, campaign execution, customer engagement.
• Create and edit persuasive sales scripts aligned to sales plays, personas, and buyer journey stages by translating go-to-market motions into effective talk tracks, objection-handlers, and email templates.
• Design a content-ready reckoner to support pre-, during-, and post-call work including high-quality guides, templates, training materials, internal documentation, SOPs, and enablement collateral.
• Explore and assess emerging content platforms, AI technologies, and trends to streamline and simplify content lifecycle for scalability—from ideation to publishing.
• Partner with subject matter experts, PMM and stakeholders to gather insights and translate them into scalable, repeatable resources.
• Develop, review and update Knowledge Base (KB) articles across products, domains, and tools.
• Manage digital content across platforms: ALM, KBs & playbooks to ensure relevance, clarity, and effectiveness based on feedback, data, and business needs.
• Maintain a content calendar and work on timely implementation of change management.

What you need to succeed

• A diploma or certification in Instructional Designing (preferably).
• Expertise on adult learning theories, instructional design models (e.g., ADDIE, SAM) and UX principles to define TNI, learning outcomes and deploy engaging designs and activities including collateral like charters, Facilitator Guides, Participant Guides.
• Excellent English grammar proficiency in written and spoken communication skills; driven by a creative mindset.
• Proficiency in Microsoft Suite – (Word, Power Point) and the ability to adapt to new authoring tools including AI functionalities. (Adobe Creative Cloud is a plus).
• Project management skills – create plans, monitor progress, identify risks, and implement mitigation strategies to ensure successful outcomes.
• Awareness of integrated customer experience and sales prospecting, in terms of engaging a customer from the pre-sales to end-of-relationship journey.
• Ability to navigate LMS, work with