Insights Analyst at Highwire

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Healthcare, Digital Marketing, CommunicationsIndustries

Requirements

2-5 years of experience in analytics, preferably in PR, marketing, or advertising, with a focus on technology and healthcare sectors
Proficient with Google Suite (especially Sheets and Slides), data visualization tools, and media monitoring software (e.g., Quid, StatSocial, SimilarWeb)
Data-driven mindset: Passionate about working with data to derive insights and confidence in translating these into actionable recommendations
Strong verbal and written communication skills, with the ability to present data clearly and persuasively
Highly organized, with excellent time management and a keen eye for detail
Capable of identifying trends and solving strategic problems using data (critical thinking)
Familiarity with social platforms and emerging trends in digital and social media (digitally savvy)

Responsibilities

Analyze social media, web, and traditional media data to generate insights that inform strategic communications and marketing decisions
Develop and execute Boolean queries to monitor conversations across social media and online news platforms, identifying emerging trends and themes
Build engaging and insightful data stories and visualizations using tools like Google Sheets, Google Slides, PowerPoint, and Tableau to communicate key findings
Use analytics platforms (e.g., Google Analytics, Sprout Social, Meltwater) to assess content performance and provide recommendations for optimization
Conduct market and competitor analysis to establish baseline knowledge and uncover opportunities
Leverage tools like Excel, Quid, and AI-driven platforms for efficient data collection and analysis
Work closely with internal teams, including account leads, to integrate data insights into broader communication strategies

Skills

Data Analysis

Social Media Analytics

Web Analytics

Media Monitoring

Insights Generation

Storytelling

Highwire

Public relations for disruptive technology companies

About Highwire

Highwire provides specialized public relations services aimed at helping disruptive companies, particularly in the technology sector, communicate effectively. The agency utilizes its background in journalism and its strategic location in Silicon Valley to craft tailored communication strategies that resonate with target audiences. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all designed to meet the unique needs of each client. What sets Highwire apart from its competitors is its focus on delivering measurable results and its deep understanding of the fast-paced tech industry. The company's goal is to create meaningful business outcomes for its clients by ensuring their messages are effectively conveyed in a complex media landscape.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$1.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

ConsultingIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Paid Parental Leave

Hybrid Work Options

401(k) Company Match

Home Office Stipend

Wellness Program

Risks

Internal restructuring from new executive appointments may disrupt service delivery.

Integration challenges from acquisitions could lead to operational inefficiencies.

Departure of key personnel may result in loss of client relationships.

Differentiation

Highwire specializes in PR for disruptive tech companies, leveraging Silicon Valley's innovation hub.

The firm integrates journalism roots with strategic PR, offering tailored communication strategies.

Highwire's focus on AI and robotics positions it as a leader in tech PR.

Upsides

Growing demand for AI-driven PR strategies enhances Highwire's service offerings.

Acquisitions like Candor Content expand Highwire's digital marketing capabilities.

Strategic location in the Bay Area offers access to emerging tech sectors.

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