Industry Strategy Director at Adobe

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial ServicesIndustries

Requirements

Experience in Financial Services, either client-side or as a trusted adviser, with specific focus in digital, marketing, omnichannel personalization, customer data & analytics, and creative production (10+ years)
Experience leading successful programs for omnichannel

Responsibilities

Develop Adobe’s point-of-view for Financial Services: Build a vision and competitive positioning for the industry that resonates with Financial Services executives, addressing major capabilities and use cases Adobe’s Experience Cloud enables (e.g., customer data & analytics, advanced omnichannel personalization, cross-channel journey orchestration, creative content production, unified measurement), what "amazing" looks like for omnichannel experience & customer journey, and tactics for banks, insurers, wealth and asset management companies to maximize return from digital programs. Collaborate with digital strategists, technologists, data scientists, and other specialists
Drive a coordinated strategy to grow the business: Monitor performance of the overall Americas business and orchestrate strategy across sales, marketing, pre-sales, customer success, product, professional services, and partners. Activities include working with sales leaders on go-to-market planning, partnering with marketing to amplify messaging, enabling the field on positioning capabilities, influencing product/engineering on roadmap, and aligning partners on industry solutions
Engage with senior executives as a thought leader: Develop and present compelling thought leadership to senior executives in customer meetings, CxO roundtables, Adobe conferences, and industry events (e.g., Money2020). Build C-level relationships, open new doors, speak at conferences, and advise on omnichannel transformation programs
Develop compelling and prescriptive thought leadership and present it to prospects at industry & Adobe conferences/events and 1:1 customer meetings with SVP levels and above
Partner with sales, product management, and solution consulting to bolster industry value proposition and drive coordinated go-to-market strategy
Partner with Adobe marketing to drive awareness of Adobe’s capabilities in Financial Services

Skills

Thought Leadership

Industry Strategy

Competitive Positioning

Go-to-Market Strategy

Customer Data Analytics

Omnichannel Personalization

Journey Orchestration

Content Production

Unified Measurement

Executive Presentation

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees