[Remote] Digital Strategist at AffiniPay

The Digital Strategist will develop a deep understanding of key customer segments and buyer personas, identifying pain points and behaviors through various research methods. They will map and analyze the customer journey, translate insights into messaging and digital experiences, and manage the content calendar for marketing initiatives. This role involves planning and managing digital programs to engage audiences and establish thought leadership, contributing to SEO/AEO roadmaps, and partnering with various teams to improve digital presence. Responsibilities also include identifying and resolving friction points in the digital journey, monitoring content relevance, leveraging personalization tools for tailored experiences, and collaborating with SEO/Content teams to enhance content for search engines and AI. Additionally, the strategist will share content and web assets with marketing and sales teams and create program quick reference guides.