Paddle

Head of Web

London, England, United Kingdom

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, SaaS, E-commerceIndustries

About Paddle

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better. We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 5000 software sellers in 245 territories globally.

The Role

We’re hiring a Head of Web to lead Paddle’s most visible and commercially critical digital properties. This role sits at the intersection of brand, performance, and product, and is responsible for transforming Paddle’s digital surfaces into high-performance, high-conversion engines that support our PLG and sales-led growth.

You’ll lead a cross-functional web team (design, dev, UX, content, and experimentation) with full accountability for performance, conversion, velocity of execution, and alignment across teams. This is a dynamic growth function. You’ll use AI to accelerate design, prototyping, and personalisation, ensuring rapid iterations and continuous testing to meet aggressive pipeline and revenue goals.

What you'll do

  • Strategy & Roadmap: Define the vision and roadmap for paddle.com and other digital surfaces, balancing brand storytelling, product clarity, conversion, and speed.
  • Performance & Conversion: Own end-to-end performance, from traffic through to key actions (sign-ups, demo requests, pricing page visits, PQL triggers).
  • Design Velocity & Experimentation: Use AI design and prototyping tools to rapidly test and iterate UX, copy, and layouts.
  • PLG & Sales Motion Enablement: Build seamless, distinct journeys for self-serve and sales-led visitors. Optimise CTA strategy, user flows, and intent signalling for each motion.
  • Content & Messaging: Collaborate with Product Marketing and Brand to ensure copy, messaging, and structure align to ICPs, segments, and commercial priorities.
  • Experimentation & CRO: Build a test-and-learn culture. Implement frameworks for rapid A/B and multivariate testing. Drive continuous improvements to conversion rates.
  • Tech Stack & Site Performance: Lead dev resources to ensure the site is fast, stable, and scalable. Own decisions around CMS, infrastructure, tracking, and tooling.
  • AI-Driven Personalisation: Implement AI-based personalisation frameworks (e.g., content modules, visitor segmentation, journey orchestration) to increase relevance and outcomes.

We'd love to hear from you

  • 7+ years in web, growth, UX, or digital product roles within B2B SaaS
  • Proven track record owning web performance, conversion optimisation, and experimentation
  • Experience leading cross-functional teams of developers, designers, and UX/content
  • Strong technical acumen and comfortable leading CMS/stack decisions and working closely with engineers
  • Experience using AI design and prototyping tools and personalisation platforms
  • Data-informed, test-driven mindset with fluency in A/B testing, analytics platforms, and session tools
  • Strategic, collaborative, fast-moving, comfortable working across brand, product, and performance

About the Team & Culture

Everyone is welcome at Paddle. At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group. Please let us know if there’s anything we can do to better support you through the application process and in the workplace.

Employment Details

  • Employment Type: FullTime
  • Location Type: Remote

Skills

Web Development
UX/UI Design
Content Strategy
Experimentation
AI Design Tools
Prototyping
Personalization
Conversion Rate Optimization (CRO)
Product-Led Growth (PLG)
Sales Enablement
Performance Marketing
Digital Marketing
Team Leadership
Roadmap Definition
Brand Storytelling
User Flows
Call to Action (CTA) Optimization

Paddle

Platform for SaaS billing and compliance

About Paddle

Paddle simplifies software sales for SaaS companies by providing a platform that manages billing, payments, tax compliance, and customer support. Its tools allow developers to focus on product development instead of administrative tasks. Paddle's all-in-one solution includes payment processing, subscription management, invoicing, and compliance with international tax laws, helping clients streamline operations and scale efficiently. The company earns revenue through transaction fees and subscription plans, aligning its success with that of its clients. Paddle's platform is flexible, easy to configure, and offers extensive API documentation for seamless integration. It also supports webhook notifications for real-time updates. The goal of Paddle is to be a vital partner for software companies aiming to grow internationally while managing the complexities of tax and compliance.

London, United KingdomHeadquarters
2012Year Founded
$283.4MTotal Funding
SERIES_DCompany Stage
Enterprise Software, FintechIndustries
201-500Employees

Benefits

Competitive compensation & share options
Private healthcare & mental health coaching
Flexible time off
Learning & development
Family leave
Wellbeing points
Transportation subsidies
Home workstation budget

Risks

Emerging payment platforms may erode Paddle's market share.
Slower SaaS industry growth could impact Paddle's transaction-based revenue model.
Rising churn rates in SaaS could lead to decreased revenue for Paddle.

Differentiation

Paddle offers a unique Merchant of Record model for SaaS companies.
The platform integrates billing, payments, and tax compliance into a single solution.
Paddle's API and webhook features enable seamless integration for developers.

Upsides

Paddle's AI Launchpad supports the growing trend of AI-powered SaaS solutions.
The new billing features cater to the demand for hyperlocalised payments.
Paddle's all-in-one platform is attractive amid rising churn rates and tighter budgets.

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