Head of Web

London, England, United Kingdom

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, SaaS, E-commerceIndustries

Requirements

The ideal candidate will have over 7 years of experience in web, growth, UX, or digital product roles within B2B SaaS. A proven track record of owning web performance, conversion optimization, and experimentation is essential, along with experience leading cross-functional teams of developers, designers, and UX/content professionals. Strong technical acumen, comfort with CMS/stack decisions, and familiarity with AI design and prototyping tools, personalization platforms, A/B testing, and analytics platforms are also required.

Responsibilities

This role is responsible for defining the vision and roadmap for paddle.com and other digital surfaces, balancing brand storytelling, product clarity, conversion, and speed. The Head of Web will own end-to-end performance, from traffic through to key actions, and lead a cross-functional web team to rapidly test and iterate UX, copy, and layouts using AI design and prototyping tools. Responsibilities also include building seamless journeys for self-serve and sales-led visitors, collaborating on content and messaging, driving continuous improvements to conversion rates through experimentation and CRO, and leading dev resources to ensure site speed, stability, and scalability. Additionally, the role involves implementing AI-based personalization frameworks to increase relevance and outcomes.

Skills

Web Development

UX/UI Design

Content Strategy

Experimentation

AI Design Tools

Prototyping

Personalization

Conversion Rate Optimization (CRO)

Product-Led Growth (PLG)

Sales Enablement

Performance Marketing

Digital Marketing

Team Leadership

Roadmap Definition

Brand Storytelling

User Flows

Call to Action (CTA) Optimization

Paddle

Platform for SaaS billing and compliance

About Paddle

Paddle simplifies software sales for SaaS companies by providing a platform that manages billing, payments, tax compliance, and customer support. Its tools allow developers to focus on product development instead of administrative tasks. Paddle's all-in-one solution includes payment processing, subscription management, invoicing, and compliance with international tax laws, helping clients streamline operations and scale efficiently. The company earns revenue through transaction fees and subscription plans, aligning its success with that of its clients. Paddle's platform is flexible, easy to configure, and offers extensive API documentation for seamless integration. It also supports webhook notifications for real-time updates. The goal of Paddle is to be a vital partner for software companies aiming to grow internationally while managing the complexities of tax and compliance.

London, United KingdomHeadquarters

2012Year Founded

$283.4MTotal Funding

SERIES_DCompany Stage

Enterprise Software, FintechIndustries

201-500Employees