Head of Product Marketing
Sui FoundationSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Cannabis Retail TechnologyIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Business Administration, or a related field, along with a minimum of 8 years of experience in product marketing, ideally within the SaaS or technology industry. Demonstrated experience leading and managing product marketing teams is essential, as is a deep understanding of customer acquisition strategies and marketing analytics.
Responsibilities
The Head of Product Marketing will be responsible for developing and executing a comprehensive product marketing strategy to drive customer acquisition and growth for Sweed’s cannabis retail platform. This includes managing the product roadmap for the customer acquisition team, conducting market and customer research, defining product features, prioritizing the product backlog, and analyzing product performance to make data-driven decisions. Furthermore, the role involves managing the daily operations of the product team, including hiring, motivation, and performance management, and collaborating with the development team and CEO to align product development with business and user needs.
Skills
Product Roadmap Development
Data Analysis
Market Research
Customer Research
Feature Prioritization
Backlog Management
Performance Analysis
Business Analysis
Team Management
Hiring
Motivation
Performance Management
Sweed
Retail cannabis point-of-sale and management solution
About Sweed
Sweed offers a complete solution for retail cannabis businesses by combining point-of-sale systems with e-commerce, delivery, analytics, marketing, and inventory management features. This integrated approach simplifies operations for cannabis retailers, allowing them to manage all aspects of their business from a single platform. Unlike competitors that may require multiple separate systems, Sweed provides an all-in-one service that enhances efficiency and customer interaction. The company operates on a subscription model, ensuring a steady revenue stream while helping retailers improve their sales processes and make informed decisions based on data insights.
Key Metrics
Burbank, CaliforniaHeadquarters
2017Year Founded
$500KTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, Enterprise Software, Consumer GoodsIndustries
11-50Employees