Director, Marketing
Tapcart- Full Time
- Senior (5 to 8 years)
Candidates should have significant experience in marketing leadership roles, preferably within a fast-paced consumer-focused environment. A strong understanding of data-driven marketing strategies and experience in managing diverse teams are essential. Proven ability to develop and execute successful marketing campaigns, alongside excellent communication and collaboration skills, is required.
The Head of Marketing will lead the local marketing team and optimize operations for efficient execution of initiatives. They will develop and refine the local marketing strategy to align with business objectives and oversee the annual planning and budgeting process. The role involves collaborating with central marketing functions to activate brand positioning, executing integrated marketing campaigns, and monitoring key business growth indicators.
Online food delivery connecting customers and restaurants
Deliveroo connects customers with a variety of restaurants through its online food delivery service. Customers can place orders via the Deliveroo website or mobile app, which are sent to partner restaurants for preparation. Once the food is ready, Deliveroo's network of delivery riders brings it directly to the customer's home. This system allows restaurants to expand their reach without handling their own delivery logistics. Deliveroo earns money by charging restaurants a commission on orders and customers a delivery fee. They also offer a subscription service, Deliveroo Plus, which gives customers unlimited free delivery for a monthly fee, encouraging loyalty and providing consistent revenue. Additionally, Deliveroo engages in community initiatives, such as providing free meals to NHS workers during the pandemic, which helps build a positive public image and strengthen community relationships.