Deliveroo

Head of Marketing (Mat Cover)

Brussels, Brussels, Belgium

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, Food & AgricultureIndustries

Requirements

Candidates should have significant experience in marketing leadership roles, preferably within a fast-paced consumer-focused environment. A strong understanding of data-driven marketing strategies and experience in managing diverse teams are essential. Proven ability to develop and execute successful marketing campaigns, alongside excellent communication and collaboration skills, is required.

Responsibilities

The Head of Marketing will lead the local marketing team and optimize operations for efficient execution of initiatives. They will develop and refine the local marketing strategy to align with business objectives and oversee the annual planning and budgeting process. The role involves collaborating with central marketing functions to activate brand positioning, executing integrated marketing campaigns, and monitoring key business growth indicators.

Skills

Marketing Leadership
Data-Driven Marketing
Market Analysis
Cross-Functional Collaboration
Communication
Interpersonal Skills

Deliveroo

Online food delivery connecting customers and restaurants

About Deliveroo

Deliveroo connects customers with a variety of restaurants through its online food delivery service. Customers can place orders via the Deliveroo website or mobile app, which are sent to partner restaurants for preparation. Once the food is ready, Deliveroo's network of delivery riders brings it directly to the customer's home. This system allows restaurants to expand their reach without handling their own delivery logistics. Deliveroo earns money by charging restaurants a commission on orders and customers a delivery fee. They also offer a subscription service, Deliveroo Plus, which gives customers unlimited free delivery for a monthly fee, encouraging loyalty and providing consistent revenue. Additionally, Deliveroo engages in community initiatives, such as providing free meals to NHS workers during the pandemic, which helps build a positive public image and strengthen community relationships.

Key Metrics

London, United KingdomHeadquarters
2013Year Founded
$1,569.6MTotal Funding
IPOCompany Stage
Food & Agriculture, Consumer SoftwareIndustries
5,001-10,000Employees

Benefits

Health Insurance
Paid Vacation
Parental Leave
Family Planning Benefits

Risks

Increased competition from Uber Eats and Just Eat threatens market share.
Rising operational costs due to inflation may impact profit margins.
Potential regulatory challenges could increase labor costs for delivery riders.

Differentiation

Deliveroo offers a diverse range of cuisines, from fast food to high-end dining.
The company partners with non-food brands, expanding beyond traditional food delivery.
Deliveroo's three-sided marketplace connects customers, restaurants, and delivery riders efficiently.

Upsides

Partnerships with brands like Accessorize diversify revenue and expand market reach.
Deliveroo Plus subscription service boosts customer loyalty and provides recurring revenue.
AI integration enhances delivery efficiency and reduces operational costs.

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