Head of Brand Marketing

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

About the Role

We are seeking a strategic, creative, and hands-on leader to own and elevate our brand narrative across every touchpoint - from visual identity and video storytelling to content, social media, and executive visibility. As Head of Brand, Content, and Social Media, you will be responsible for defining and evolving our brand strategy, overseeing content creation and distribution, and scaling our social media presence to drive awareness, engagement, and reputation in the market. You will lead a multidisciplinary team, while partnering closely with product marketing, demand generation, and executive leadership.

Responsibilities

Brand & Creative Leadership

• Define and evolve our brand identity, visual system, voice, and storytelling principles.
• Own and continuously optimize the brand playbook and ensure adherence across all touchpoints.
• Lead the video team to deliver exceptional brand experiences.
• Develop campaigns and brand moments that inspire, engage, and differentiate.

Content Strategy & Development

• Build and execute a content strategy aligned with company objectives (demand, product marketing, thought leadership).
• Oversee the creation of high-quality content (blogs, case studies, video, social) with a data-driven approach.
• Partner with PMM and Revenue teams to ensure content maps to buyer journey and ICP needs.

Social Media & Community Building

• Lead the organic and paid social strategy to grow awareness, drive engagement, and support GTM motions.
• Manage day-to-day social media operations, team, and agencies.
• Define social media KPIs and optimize performance.

Ideal Candidate

• 10+ years experience in brand, content, and social leadership roles (B2B SaaS).
• Proven ability to craft and scale a cohesive brand narrative across channels and formats.
• Deep experience leading teams (video, design, copy) and social media programs.
• Strong strategic thinking balanced with a hands-on approach to execution.
• Highly collaborative and capable.