Head of Marketing

New Jersey, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Biotechnology, Manufacturing, Military, Medicine, Consumer GoodsIndustries

Requirements

Candidates should possess 5+ years of B2B and/or B2C marketing leadership experience in a fast-paced, high-growth environment, along with a proven ability to utilize data, creativity, and iteration to achieve results and drive revenue growth. Strong experience in demand generation, brand strategy, and digital marketing is required, and the ability to build and manage a world-class marketing team is also necessary.

Responsibilities

The Head of Marketing will collaborate with the executive team to establish company marketing strategy and priorities, partner with the sales team to develop and execute marketing campaigns that generate leads and drive sales conversions across various customer segments, gather and leverage data intelligence to inform marketing decisions, manage key partnership channels including content, paid media, and PR, and collaborate with sales and product teams on launch plans and customer relationship development.

Skills

B2B Marketing

B2C Marketing

Marketing Leadership

Demand Generation

Brand Strategy

Digital Marketing

Content Marketing

Paid Media

SEO

Social Media Marketing

Public Relations (PR)

Data Analysis

KPI Setting

Dashboarding

Marketing Strategy

Osmo

Creates interactive educational play experiences

About Osmo

Osmo creates educational and interactive play experiences for children, focusing on early learning and elementary school age groups. The company offers a play system that combines physical play pieces with digital apps, allowing children to engage in hands-on learning while using screens in a productive way. This approach promotes 'healthy screen time' by encouraging active participation rather than passive consumption. Osmo sells starter kits, expansion packs, and individual games that cover subjects like math, spelling, coding, and creativity, along with subscription services for additional content. Revenue comes from direct sales on their website and partnerships with retailers and educational institutions. Osmo also fosters a community through the Osmo Social Club, which helps build brand loyalty and expand its reach.

Palo Alto, CaliforniaHeadquarters

2013Year Founded

$37.5MTotal Funding

ACQUISITIONCompany Stage

EducationIndustries

201-500Employees

Benefits

Core Values - An open work environment that values autonomy, initiative and collaboration at all levels. We also offer flexible schedules.

High Caliber Team - An opportunity to work with a diverse team of talented people coming from companies such as Google, Electronic Arts and Disney.

Positive Impact - Help us invent the next generation of visual computing while re-imagining play and creativity for children and adults alike.

Compensation - Competitive compensation and equity. Proactive adjustment of compensation based on quality and impact.

Fun Environment - Friendly coworkers, team outings, TGIFs and video games. Work hard, play hard!

All you need - Everything you need to make your work more enjoyable, including catered lunches, well stocked pantry, flexible schedule, commuter benefits and more!

Risks

Increased competition from similar edtech companies may dilute Osmo's market share.

Departure of key executive Cherian Thomas could lead to strategic instability.

Reliance on major sales events for revenue spikes creates financial vulnerability off-peak.

Differentiation

Osmo integrates physical and digital play, enhancing interactive learning experiences for children.

Reflective Artificial Intelligence sets Osmo apart in the educational technology market.

Osmo's community-driven approach builds brand loyalty and organic reach.

Upsides

Increased demand for hybrid learning tools boosts Osmo's market potential post-pandemic.

Growing interest in STEM education supports Osmo's engaging educational products.

Subscription-based content provides Osmo with a steady revenue stream and customer retention.

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