Primer

Head of Growth

Remote

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Education Technology, E-Learning, EducationIndustries

Requirements

Candidates should possess exceptional sales team management experience, demonstrating a proven ability to lead high-performing teams with clear metrics, accountability, and results. Strong analytical skills are required for identifying trends, diagnosing issues, and proactively driving improvements. The ideal candidate will exhibit the ability to maintain an intense, internally focused culture while presenting a calm and trust-building experience externally for families.

Responsibilities

The Head of Growth will define the optimal size and structure of the admissions team to achieve enrollment goals, recruit, hire, and train Admissions Representatives, and establish a culture of accountability through metric-driven performance targets. They will monitor and analyze funnel metrics, proactively identify trends, and implement fixes to optimize the admissions process. Furthermore, the role involves overseeing the end-to-end admissions journey to create a delightful and trust-building experience for families, collaborating with various teams to align admissions processes with business goals and family needs, and managing all touchpoints from campus tours to student acceptance.

Skills

Team Leadership
Management
Recruitment
Training
Performance Metrics
Data Analysis
Process Optimization
Family Engagement
Customer Experience
Collaboration

Primer

Personalized K-8 education through Microschools

About Primer

Primer provides personalized educational experiences through its Microschools, which are small, community-based institutions for K-8 students. These Microschools allow children to learn at their own pace and explore their interests, focusing on individual creativity and original thinking rather than a standardized curriculum. Unlike traditional schools, Primer emphasizes a flexible and tailored approach to education, catering to families seeking alternatives to conventional systems. The company actively involves parents in the educational process, fostering a collaborative environment. Primer operates on a tuition-based model but offers personalized payment plans and financial aid to ensure accessibility for a wider range of families. The goal is to create a more engaging and effective learning experience for children.

Key Metrics

San Francisco, CaliforniaHeadquarters
2005Year Founded
$32.5MTotal Funding
SERIES_ACompany Stage
EducationIndustries
51-200Employees

Benefits

Remote Work Options

Risks

Increased competition in personalized education could threaten Primer's market share.
Economic downturns may reduce enrollment, impacting Primer's tuition-based revenue model.
Regulatory changes in education could affect Primer's operations and growth.

Differentiation

Primer offers personalized learning through community-based Microschools, unlike traditional schools.
The company emphasizes parental involvement, enhancing transparency and collaboration in education.
Primer provides flexible tuition plans, making education accessible to diverse financial backgrounds.

Upsides

Primer raised $15m in Series A funding, boosting its growth potential.
The rise of personalized education models aligns with Primer's mission and offerings.
Miami's growth as a startup hub supports Primer's expansion opportunities.

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