Director of Product Management, Growth
Propelus- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
Candidates should possess exceptional sales team management experience, demonstrating a proven ability to lead high-performing teams with clear metrics, accountability, and results. Strong analytical skills are required for identifying trends, diagnosing issues, and proactively driving improvements. The ideal candidate will exhibit the ability to maintain an intense, internally focused culture while presenting a calm and trust-building experience externally for families.
The Head of Growth will define the optimal size and structure of the admissions team to achieve enrollment goals, recruit, hire, and train Admissions Representatives, and establish a culture of accountability through metric-driven performance targets. They will monitor and analyze funnel metrics, proactively identify trends, and implement fixes to optimize the admissions process. Furthermore, the role involves overseeing the end-to-end admissions journey to create a delightful and trust-building experience for families, collaborating with various teams to align admissions processes with business goals and family needs, and managing all touchpoints from campus tours to student acceptance.
Personalized K-8 education through Microschools
Primer provides personalized educational experiences through its Microschools, which are small, community-based institutions for K-8 students. These Microschools allow children to learn at their own pace and explore their interests, focusing on individual creativity and original thinking rather than a standardized curriculum. Unlike traditional schools, Primer emphasizes a flexible and tailored approach to education, catering to families seeking alternatives to conventional systems. The company actively involves parents in the educational process, fostering a collaborative environment. Primer operates on a tuition-based model but offers personalized payment plans and financial aid to ensure accessibility for a wider range of families. The goal is to create a more engaging and effective learning experience for children.