Growth Marketing Manager

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

RapidSOS is committed to using technology to build a safer, stronger future and working together to save lives. We’re in an exciting phase of growth, welcoming new members from across the globe to our mission-driven, ambitious, and inclusive team. Our work is founded on our values of trust and safety, pioneering, urgency, and purpose over pride, all of which support a company culture where people can innovate, collaborate, grow, and, above all, make an impact.

RapidSOS empowers safer, stronger communities with faster, data-driven emergency response. In partnership with public safety, RapidSOS created the world’s first intelligent safety platform that securely links life-saving data from 540 million+ connected devices, apps and sensors and 200+ technology partners directly to RapidSOS Safety Agents, 911, and first responders globally. The platform is used by over 21,000+ first responder agencies in six countries and supports 171 million+ emergencies each year. Whether there’s an unsafe moment or an emergency, RapidSOS Ready devices, vehicles, homes, or buildings deliver essential data to the right place when it matters most.

This role will be a strategic part of the Marketing team focusing on the Public Safety Group. We’re seeking a Growth Marketing Manager who can blend strategic marketing know-how with data-driven execution capabilities. This role will sit at the intersection of marketing, analytics, and operations, driving customer acquisition and revenue growth through innovative marketing strategies and tactical implementation.

Requirements

• Not specified

Responsibilities

• Develop and execute multi-channel growth marketing campaigns to drive customer activation, expansion, retention, and acquisition.
• Fully utilize and optimize the marketing tech stack, including tools and automation to scale growth efforts (Gainsight, Hubspot, Apollo, Salesforce, Navattic).
• Build robust data pipelines and insightful dashboards to monitor marketing performance, identify trends in user behavior, and share actionable insights across the organization to inform our PLG-to-SLG strategy.
• Analyze user behavior data to identify growth opportunities and optimize the customer journey, utilizing channels like email, paid media, and in-product advertising.
• Collaborate with product & product marketing teams to implement growth features and product-led growth initiatives.
• Design and execute A/B tests to continuously improve marketing performance.
• Strategically manage marketing automation workflows and sophisticated lead nurturing sequences, with a strong emphasis on email marketing.
• Create data pipelines and dashboards to track marketing performance and share insights.
• Own key performance metrics including CAC, LTV, conversion rates.

Application Instructions

• Not specified