Head of Demand Generation
RetoolSalary not specified
- Full Time
- Expert & Leadership (9+ years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & Advertising, Software as a Service (SaaS)Industries
Requirements
Candidates must possess a minimum of two years of experience in Demand Generation within the B2B SaaS industry, demonstrating a proven ability to manage a budget and achieve sales targets (SQLs or opportunities). Native fluency in German, with a minimum C2 level, is required, alongside fluency in English (US/UK) or equivalent, and a good understanding of SEM (Google Ads) and Social media advertising (LinkedIn/Facebook Ads). Familiarity with marketing automation tools such as Marketo or HubSpot, and Salesforce, along with strong data-focus and analytical skills, are also essential.
Responsibilities
As Head of Demand Generation DACH, the individual will be responsible for creating and owning pipeline for the DACH market, working closely with the EMEA Paid Marketing Manager to develop and execute marketing experiments, manage the DACH Demand Gen budget, and be accountable for achieving DACH SQL targets. They will also collaborate with the EMEA Paid Media Manager on budget allocation, define and execute a marketing experiment roadmap, partner with DACH BDRs to improve lead conversion rates, serve as the DACH Sales team’s point of contact for marketing-related questions, and collaborate with the EMEA marketing team to create ambitious campaigns. Furthermore, the role involves unlocking new acquisition channels, feeding the Product Marketing team with business insights, and ensuring smooth campaign launches with meticulous attention to detail.
Skills
Demand Generation
B2B SaaS
Budget Management
SQL/Opportunities/Pipeline
Sales Collaboration
German Language (Native or C2)
English Language (Fluent or B2)
SEM (Google Ads)
Social Media Ads (LinkedIn, Facebook)
Marketing Automation (Marketo, Hubspot)
Salesforce
Data-Driven
Performance Focus
Attention to Detail
Campaign Management
Analytical Skills
360Learning
Corporate learning platform for employee upskilling
About 360Learning
360Learning provides a learning platform designed for corporate environments, focusing on enhancing employee skills through collaboration and artificial intelligence. The platform allows in-house experts to become learning collaborators, enabling businesses to efficiently upskill their workforce. It automates mandatory training processes, reducing onboarding tasks and promoting community engagement within organizations. The platform also features one-on-one video coaching, which is especially useful for sales teams, and offers accessible training for frontline staff on any device. Unlike many competitors, 360Learning emphasizes a collaborative approach to learning and has been recognized for its effectiveness in the corporate learning technologies market. The company's goal is to facilitate continuous learning and development within organizations while ensuring high standards of data security and compliance with regulations like GDPR.
Key Metrics
New York City, New YorkHeadquarters
2013Year Founded
$235.7MTotal Funding
LATE_VCCompany Stage
Cybersecurity, AI & Machine Learning, EducationIndustries
201-500Employees