Demand Generation Associate, Lifecycle Marketing (Remote, US)

Position Overview

• Location Type: Remote
• Job Type: Full-time
• Salary: (Salary not provided)

This role seeks an experienced and data-driven Demand Generation team member to lead campaigns that drive users from awareness to adoption and support our land and expand motion. The ideal candidate thrives in high-growth environments and focuses on multi-channel campaign management, with expertise in email nurture, website optimization, and paid channels.

Responsibilities

• Demand Generation Strategy & Execution:
  • Develop and execute integrated demand generation campaigns targeting both new users and expansion among existing customers.
  • Drive users through the funnel from awareness to adoption, and create targeted campaigns that encourage expansion within existing accounts.
• Multi-Channel Campaign Management:
  • Lead the strategy, management, and optimization of demand generation campaigns across multiple channels, including email nurture, website personalization (with tools like Adobe Target), and paid channels (LinkedIn Ads, Google Ads, etc.).
• Web Optimization & Personalization:
  • Leverage web optimization tools (e.g., Adobe Target) to continuously enhance user experiences and conversions on our website.
  • Collaborate with the web team to create personalized landing pages and optimize user journeys.
• AI & Automated Nurture Flow Management:
  • Help manage and scale AI-driven nurture flows, ensuring seamless integration between automated email nurturing and AI-generated content.
  • Work closely with the AI team to continually refine and enhance these flows for better engagement and conversion.
• Data-Driven Optimization & Testing:
  • Define KPIs for campaign success and continuously monitor performance.
  • Use A/B testing, analytics, and insights to optimize campaigns and ensure they meet demand generation objectives.
• Messaging Strategy & Collaboration:
  • Work cross-functionally with content, creative, and product teams to create compelling, personalized messaging for multi-channel campaigns.
• Sales & Marketing Alignment:
  • Partner with Sales and SDRs to ensure alignment on campaign objectives.
  • Collaborate on pre- and post-campaign activities to maximize the effectiveness of campaigns and ensure a smooth handoff for lead follow-up and account expansion.

Requirements

• 2+ years of experience in B2B SaaS demand generation
• Expertise in email nurture, website optimization (experience with Adobe Target or similar tools), and paid media (LinkedIn Ads, Google Ads, etc.).
• Foundational understanding of AI prompt writing to apply to marketing initiatives
• Data-driven mindset with proficiency in analytics tools (Google Analytics, Salesf