Senior Manager, Demand Generation
TimescaleSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Entry Level & New GradExperience Level
Full TimeJob Type
UnknownVisa
Software / SaaS, Marketing / Demand GenerationIndustries
Requirements
Candidates should possess at least two years of experience in B2B SaaS demand generation, demonstrating expertise in email nurture campaigns, website optimization utilizing tools such as Adobe Target, and proficiency in paid media channels including LinkedIn Ads and Google Ads. A foundational understanding of AI prompt writing for marketing initiatives is also required, along with a data-driven mindset and proficiency in analytics tools like Google Analytics.
Responsibilities
The Demand Generation Associate will develop and execute integrated demand generation campaigns targeting both new users and existing customers, driving users through the funnel from awareness to adoption and expansion. They will lead the strategy, management, and optimization of multi-channel campaigns, including email nurture, website personalization, and paid channels. The role involves leveraging web optimization tools to enhance user experiences, managing and scaling AI-driven nurture flows, defining KPIs, conducting A/B testing, and optimizing campaigns for success. Furthermore, the associate will collaborate with content, creative, and product teams to create compelling messaging, and partner with Sales and SDRs to ensure alignment and maximize campaign effectiveness.
Skills
Campaign Management
Email Nurture
Website Optimization
Paid Channels (LinkedIn Ads, Google Ads)
Web Personalization (Adobe Target)
AI & Automated Nurture Flows
Data Analysis
A/B Testing
Performance Monitoring
Cross-Functional Collaboration
Grafana Labs
Observability and monitoring solutions provider
About Grafana Labs
Grafana Labs specializes in observability and monitoring solutions for cloud infrastructure and applications. Its main product, Grafana, is an open-source metrics dashboard that allows users to visualize and analyze data from various sources. This helps businesses monitor the performance and health of their systems in real-time. Grafana Labs serves a wide range of clients, including large enterprises and individual developers, particularly in sectors like technology, finance, healthcare, and retail. Unlike many competitors, Grafana Labs offers both open-source and commercial products, generating revenue through premium features, enterprise support, and managed cloud services. The company's goal is to provide essential tools for monitoring and visualizing data, ensuring that digital services are reliable and efficient.
Key Metrics
New York City, New YorkHeadquarters
2014Year Founded
$783.2MTotal Funding
SERIES_DCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
1,001-5,000Employees