Senior CRM Marketing Manager
BrigitSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Financial Services, Customer Relationship ManagementIndustries
Requirements
Candidates should have 7+ years of experience in CRM, lifecycle, or retention marketing within digital environments, ideally in fintech, SaaS, or B2B/B2B2C, and expertise in CRM tools and marketing automation platforms such as Salesforce Marketing Cloud, Braze, Iterable, or HubSpot. They should possess a proven track record in leading lifecycle programs that improve retention, reduce churn, and drive revenue, along with strong analytical skills and the ability to build data-driven segments and customer scoring models. Furthermore, candidates must be able to manage and develop high-performing teams and be fluent in English, with additional European languages being a plus.
Responsibilities
The Head of CRM will develop and execute a comprehensive lifecycle marketing strategy encompassing onboarding, engagement, retention, upsell, and cross-sell, leveraging CRM platforms like Braze, Salesforce, or HubSpot to drive personalized campaigns and segmentation. They will lead the CRM/lifecycle marketing team, fostering a culture of experimentation and continuous learning, and collaborate with Product and Sales to create onboarding flows and align lifecycle programs with product updates. Additionally, the role involves designing and executing revenue growth campaigns, managing multi-channel communications across email, push, in-app, and product notifications, tracking campaign performance, and optimizing continuously based on data insights to improve KPIs such as retention, churn, and CLTV, while working closely with cross-functional teams to achieve business goals.
Skills
CRM Platforms (Braze, Salesforce, HubSpot)
Segmentation and Scoring Models
Lifecycle Marketing Strategy
Team Leadership
Customer Engagement
Data-Driven Campaigns
Multi-Channel Communication (Email, Push, In-App, Notifications)
Product Adoption
Upsell and Cross-Sell Campaigns
Uplift
Provides travel financing through installment loans
About Uplift
Uplift provides travel financing solutions that allow customers to book their travel experiences now and pay for them over time. This service is designed for travelers who want to manage their expenses by spreading the cost of their trips across several months. Uplift serves individual travelers, families, and travel agencies, integrating its financing options directly into the booking process for a seamless experience. Customers can choose from various payment plans when booking through partner travel providers. Uplift's business model focuses on offering installment loans for travel expenses, generating revenue through interest charges and origination fees. By offering competitive interest rates and flexible payment options, Uplift aims to make travel more accessible and affordable for a wider audience.
Key Metrics
Menlo Park, CaliforniaHeadquarters
2014Year Founded
$143.5MTotal Funding
ACQUISITIONCompany Stage
Fintech, Financial ServicesIndustries
201-500Employees