Head of CRM (Remote EU)

Position Overview

• Location Type: Remote
• Job Type: Full-time
• Salary: Not Specified

Uplift is seeking a customer-centric, data-savvy Head of Lifecycle Marketing/CRM for their client, a fast-growing European fintech transforming financial services for SMEs. This role will lead retention, engagement, and monetization efforts, owning the customer lifecycle from onboarding to loyalty. You will leverage CRM platforms, segmentation, and experimentation to maximize customer value, reporting to the CMO.

Requirements

• 7+ years of experience in CRM, lifecycle, or retention marketing within digital environments (fintech, SaaS, or B2B/B2B2C preferred).
• Expertise in CRM tools and marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, HubSpot).
• Proven track record in leading lifecycle programs that improve retention, reduce churn, and drive revenue.
• Strong analytical skills with experience building segments and customer scoring models.
• Ability to manage and develop high-performing teams.
• Fluent in English; additional European languages are a plus.
• Excellent collaboration and communication skills in cross-functional settings.

Responsibilities

• Develop and execute a comprehensive lifecycle marketing strategy, covering onboarding, engagement, retention, upsell, and cross-sell.
• Lead CRM efforts using platforms like Braze, Salesforce, or HubSpot, building segmentation and scoring models for personalized campaigns.
• Build and scale a CRM/lifecycle marketing team, fostering a culture of experimentation and data-first thinking.
• Collaborate with Product and Sales to create onboarding flows that activate users and drive product adoption.
• Design and execute upsell, cross-sell, and promotional campaigns to increase customer lifetime value.
• Manage lifecycle communications across email, push, in-app, and product notifications.
• Track campaign performance, run A/B tests, and optimize based on data insights to improve KPIs.
• Build data-driven segmentation frameworks and scoring models to identify key personas and opportunities.
• Align lifecycle programs with product updates and business goals through cross-functional collaboration with Product, Sales, and Data teams.

Company Information

• About Uplift: Uplift is a dynamic agency specializing in global talent search across EMEA, LATAM, USA, and APAC, with placements in 52 countries. They combine speed and technology to source executive and mid-senior talent, utilizing global networks, AI, and advanced recruitment tools. Uplift also engages its audience through a podcast, newsletter, and webinars on talent acquisition and global HR trends.

Additional Details

• Department: Marketing
• Published: 2025-06-05
• Workplace: Remote
• Language: English