Guru Field Representative - Phoenix, Arizona

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Athletic Apparel, Footwear, RetailIndustries

Requirements

Candidates must be willing to live within 30 miles of the designated sales territory. A BA or BS degree in Marketing/Sales/Retail Management or an equivalent combination of experience is required, with 1+ years of marketing/sales/retail experience preferred. Experience in the outdoor, sports, or athletic industry is highly preferred. Knowledge of performance athletic footwear, sports bras, apparel, accessories, their technologies, biomechanics of human motion, and injury prevention basics is preferred. Basic knowledge of retail math, inventory management, product merchandising, and retail selling skills is necessary. Strong organizational skills, including budget management, and excellent communication and presentation skills are essential. The ability to work independently and within a team, along with a hardworking attitude and strong interpersonal skills, is required.

Responsibilities

The Guru Field Representative will lead field support efforts for Brooks across all distribution channels within their territory to increase market share and sell-through at retail, amplify product leadership, and build brand recognition. They will support sales and marketing teams with product launches, in-store merchandising, and grassroots programs, while collaborating with sales management and marketing on sell-through programs and promotions. Gurus are accountable for achieving established sell-through goals and educating retail associates, runners, and affiliates about Brooks technology and products through clinics, visits, and events. They will represent Brooks at national and local running events, manage product seeding and corporate card budgets, complete expense reports, maintain company vehicle appearance and functionality, and provide feedback on products and competitors. Additionally, they may be featured in product videos for various platforms.

Skills

field support

market share

sell-through

product launches

in-store merchandising

grassroots programs

brand loyalty

Brooks Running

High-performance running shoes and apparel

About Brooks Running

Brooks Running designs and sells high-performance running shoes and apparel for men and women. Their product range includes shoes for road running, trail running, treadmill workouts, and racing, as well as a variety of athletic apparel like shorts, tops, and outerwear. Brooks primarily targets fitness enthusiasts, professional athletes, and casual runners who value quality and performance. The company stands out from competitors like Nike and Adidas by emphasizing sustainability and innovation, with initiatives such as a LEED-certified headquarters and energy conservation efforts. Brooks aims to provide top-notch athletic gear while promoting environmentally friendly practices.

Seattle, WashingtonHeadquarters

1914Year Founded

M_AND_ACompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Comprehensive medical and dental coverage

PPO and high deductible health plan options

Life insurance

401(k) with company match

Generous paid time off

10 paid holidays + your birthday

Parental leave

Risks

CEO transition in April 2024 may lead to strategic shifts or disruptions.

Departure of key engineering talent could impact innovation in foam technology.

Significant investment in Seattle expansion could strain resources if not managed well.

Differentiation

Brooks Running focuses on high-performance running shoes and apparel for diverse activities.

The company emphasizes sustainability with LEED-certified headquarters and conservation goals.

Brooks Running offers personalized marketing and direct-to-consumer sales strategies.

Upsides

Collaboration with runDisney could attract Disney fans and boost brand visibility.

Partnership with NOW® Sports enhances credibility among elite athletes through 2024.

Expansion in Seattle's Fremont neighborhood indicates commitment to growth and innovation.

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