Field Marketing Representative (Missouri / Illinois)

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: Not Specified

Sweed is a product-driven SaaS company aiming to revolutionize cannabis software. Our all-in-one platform integrates POS, payments, e-commerce, marketing, analytics, and inventory management for dispensaries. Founded in 2018, our remote team of approximately 200 employees serves a diverse range of dispensary clients.

The Field Marketing Representative (FMR) is crucial for achieving Sweed's door-count and ARR goals. Reporting to the Vice President of Strategy, you will be responsible for territory coverage, initially focusing on Missouri and Illinois. Your role involves visiting at least 25 dispensaries weekly, activating regional events, and converting interest into qualified demos for Account Executives. Success will be measured by scheduled demos, qualified opportunities, and contributions to closed deals, with rewards through a competitive commission plan.

Key Responsibilities

Territory & Visit Execution

• Strategically plan weekly routes and conduct drop-in visits to 25+ dispensaries per week.
• Log all interactions in HubSpot with clear next steps, maintaining ≥ 95% CRM hygiene for accurate funnel reporting.

Event & Partner Activation

• Coordinate regional pop-ups, trade-show booths, and partner lunch-and-learns, managing them from conception to follow-up.
• Capture 50+ net-new qualified contacts per event and transfer them to Account Executives within 24 hours.

Opportunity Creation

• Engage budtenders, managers, and owners to identify pain points and present Sweed’s automation-first platform.
• Book a minimum of 8 qualified product demos per week that contribute to the sales pipeline for Account Executives.

Data & Governance

• Accurately tag all contacts, visit notes, and lead sources, adhering to Sweed’s data integrity standards.
• Utilize dashboard insights to identify territory gaps and optimize weekly field plans.

Cross-Functional Alignment

• Communicate field intelligence regarding competitor activities, pricing, and product gaps to Sales, Product, and RevOps teams during weekly syncs.
• Participate in quarterly voice-of-customer sessions and competitive analysis.

Brand Advocacy

• Represent Sweed’s values and brand promise in all interactions.
• Distribute compliant marketing collateral, demonstrate thorough product knowledge, and ensure positive, on-brand experiences for all dispensary stakeholders.

Requirements

• 2–5 years of experience in field marketing, territory sales, or brand ambassadorship within the legal cannabis or regulated retail sectors.
• Familiarity with dispensary technology stacks (POS, e-commerce, loyalty, payments) and state compliance regulations.
• Proficiency with HubSpot or similar CRM systems, with a strong emphasis on data entry and pipeline management.
• Ability to travel ≥ 75% within the assigned territory, possessing a valid driver’s license and reliable transportation.
• Excellent interpersonal, presentation, and written communication skills; comfortable interacting with frontline staff and C-level executives.

Preferred Qualifications

• Proven track record of generating sales pipeline for SaaS, POS, or fintech solutions.
• Existing network of contacts within dispensary decision-making circles.
• Experience in high-growth startup environments.
• Knowledge of partner co-marketing strategies and event sponsorship best practices.

Benefits & Compensation

• Lucrative variable compensation plan.
• Remote-first flexibility with company-funded travel.
• Comprehensive medical, dental, vision, life, and disability insurance options.
• Generous Paid Time Off (PTO), paid company holidays, and paid parental leave.
• Clear career growth opportunities to Senior FMR or Account Executive roles as Sweed expands.

Company Information

Sweed is a product-driven SaaS company dedicated to improving cannabis software. Our mission is to "shatter the myth that cannabis software is always the best of the worst" by providing an integrated platform that streamlines operations for dispensaries.