GTM Strategy & Enablement Manager (West Coast remote role)

United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Artificial Intelligence, Data Annotation, BiotechnologyIndustries

Requirements

Candidates should have 3–6 years of experience in management consulting (e.g., McKinsey, BCG, Bain) or a strategic GTM/Revenue role supporting complex enterprise sales, along with a high curiosity and interest in AI and emerging technologies. Strong structured thinking and communication skills, excellent collaboration and stakeholder influence skills, and a self-starter mindset are also required.

Responsibilities

The Go-to-Market Strategy & Enablement Manager will drive GTM strategy for top enterprise accounts and AI/ML or generative AI use cases, aligning stakeholders across Product, Sales, Marketing, and the Exec team. They will serve as a strategic advisor on key deals, leading stakeholder mapping, account planning, and creating C-level pitch materials. Additionally, the role involves building repeatable GTM frameworks, sales plays, and industry-specific toolkits, leading sales enablement initiatives, and using customer segmentation to influence territory strategy and messaging priorities.

Skills

GTM Strategy

Enablement

Account Management

Cross-functional Collaboration

Strategic Planning

Business Development

Appen

Provides high-quality training data for AI

About Appen

Appen provides high-quality training data necessary for developing artificial intelligence (AI) systems, specializing in collecting and labeling data such as images, text, speech, audio, and video. The company uses a combination of in-house experts and a network of over 1 million contractors to deliver data annotation services, which help AI algorithms learn effectively. Appen stands out from competitors due to its global reach and extensive contractor network, allowing it to offer reliable data tailored to client needs. The goal of Appen is to enable organizations to create AI systems that perform various functions, enhancing the overall capabilities of AI technology.

Sydney, AustraliaHeadquarters

1996Year Founded

$358MTotal Funding

IPOCompany Stage

AI & Machine LearningIndustries

10,001+Employees

Benefits

Remote Work Options

Professional Development Budget

Flexible Work Hours

Risks

Increased competition from emerging data annotation startups threatens Appen's market share.

A major contract breach with Google highlights potential client relationship vulnerabilities.

Office closures in Toronto and Bellevue may impact operational capabilities and morale.

Differentiation

Appen specializes in high-quality training data for AI systems.

Appen offers multi-language database development for complex language technology needs.

Appen's Social Instinct platform moderates social media content in multiple languages.

Upsides

Appen raised $50 million to capitalize on generative AI opportunities.

Appen launched a solution for enterprises to customize large language models.

Appen recognized as a leader in data annotation by Everest Group in 2024.

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