GTM Strategy & Analytics Lead
Modern Treasury- Full Time
- Senior (5 to 8 years)
Candidates should possess a Bachelor's degree in a related field such as Business Analytics, Statistics, Economics, or a related field, with a Master's degree preferred. They should have at least 5 years of experience in a GTM or Analytics role, with a strong understanding of sales, marketing, and customer operations data. Experience with CRM systems like Salesforce and marketing automation platforms like Marketo is essential.
The GTM Insights & Analytics Manager will define and standardize core GTM performance metrics, establishing a ‘data dictionary’ of key filters, metrics, and terms for Sales, Marketing, and Client Operations data. They will ensure data integrity and accuracy across systems, champion data governance, conduct deep-dive analyses to identify drivers of revenue growth, design and maintain dashboards and reports, provide actionable insights to guide decision-making, and partner with GTM teams and Data Engineering to ensure data accuracy and modeling.
Digital payroll and production management platform
Wrapbook offers a digital payroll and production management platform tailored for the entertainment industry, serving clients like film and TV production companies. The platform simplifies payroll by allowing users to collect timecards through an app, generating smart timecards that ensure compliance with industry standards. It stands out from competitors by integrating with accounting software like QuickBooks, streamlining financial management. The goal of Wrapbook is to provide a fast and secure way to manage payroll and production needs, reducing administrative burdens for its clients.