GTM Strategy & Analytics Lead
Modern Treasury175,000 - 210,000 USD/year
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising, Marketing Technology, B2B SoftwareIndustries
Requirements
Candidates should possess strong knowledge of B2B advertising strategy, campaign design, and reporting, along with experience in pre-sales consulting and educating prospects. A consultative and strategic approach to GTM is essential, as is the ability to articulate the value of advertising solutions within a broader context. Experience guiding sellers and customers through the full lifecycle of advertising engagement is also required.
Responsibilities
As a GTM Expert, Advertising, the individual will serve as a product expert for Demandbase Ads during pre-sales, partnering with sales to educate prospects and address technical questions. They will lead Ads Assist pilot programs, collaborate with various teams to shape campaigns and messaging, provide field feedback to product teams, guide stakeholders on audience building and performance tracking, and partner with customers on advertising strategy. Additionally, they will participate in marketing programs, contribute to GTM Summit playbook development, and serve as a subject matter expert for training and enablement, ultimately helping to evolve the Ads Assist framework and scale it as demand increases.
Skills
Strategic GTM
Advertising Solutions
Customer-Facing
Campaign Management
Platform Adoption
Consultative Selling
Demandbase
Account-Based Marketing solutions for B2B enterprises
About Demandbase
Demandbase specializes in Account-Based Marketing (ABM) solutions for B2B enterprises. Their platform provides tools that help businesses identify, engage, and convert high-value accounts, focusing on specific clients rather than a broad audience. This is particularly useful for industries with long sales cycles, such as technology and finance. The ABM platform integrates data analytics, personalized advertising, and CRM systems, allowing businesses to tailor their marketing efforts effectively. Demandbase operates on a subscription model, offering customizable access to their platform along with training and consulting services. This approach not only generates revenue through subscriptions but also builds long-term client relationships, setting Demandbase apart from competitors in the marketing technology space.
San Francisco, CaliforniaHeadquarters
2005Year Founded
$153.7MTotal Funding
DEBTCompany Stage
Consulting, Enterprise SoftwareIndustries
501-1,000Employees