GTM Expert, Advertising

Position Overview

• Location Type: Not specified
• Job Type: Not specified
• Salary: $130,000 - $194,000 (for SF Bay Area, ranges vary by location)

Demandbase is the leading account-based GTM platform for B2B enterprises. We help identify and target the right customers at the right time with the right message. Our unified view of intent data, AI-powered insights, and prescriptive actions enable go-to-market teams to align and execute with confidence. Thousands of businesses rely on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks.

We are committed to growing careers and investing in our people, culture, and community. Demandbase has offices in the San Francisco Bay Area, Seattle, and India, with a team in the UK, and offers remote work options. We have been recognized as one of the best places to work in the San Francisco Bay Area, including "Best Workplaces for Millennials" and "Best Workplaces for Parents." We are dedicated to fostering a diverse workforce and encourage individuals from historically underrepresented backgrounds to apply.

This role is for a consultative and strategic GTM Expert, Advertising, who will join our high-impact GTM Expert Team. You will partner with the sales organization to position our advertising solutions as a critical entry point into the broader Demandbase platform. This is a collaborative, customer-facing role focused on delivering strategic value, shaping campaign outcomes, and accelerating platform adoption.

As part of the Ads Assist initiative, you will be the subject matter expert guiding sellers and customers through the entire lifecycle of advertising engagement, from pre-sales consulting to campaign setup and reporting. Your contributions will drive customer success and inform internal content, product feedback, and go-to-market strategy.

Requirements

• Strong knowledge of B2B advertising strategy, campaign design, and reporting.

Responsibilities

• Serve as the product expert for Demandbase Ads during pre-sales, partnering with sales to educate prospects, address technical questions, and reinforce the value of Ads within the broader solution.
• Support AEs, GADs, SCs, and partners in articulating the value of Demandbase’s advertising solution.
• Lead Ads Assist pilot programs, from initial workshops through campaign wrap-ups and reporting.
• Collaborate with product, PMM, Content, Revenue Marketing, and AdOps to shape campaigns, content, and go-to-market messaging.
• Provide ongoing field feedback to product teams for optimization and roadmap alignment.
• Guide internal and external stakeholders on audience building, campaign deliverables, performance tracking, and cross-product demand generation.
• Partner with customers to advise on advertising strategy as part of a holistic ABM approach.
• Participate in marketing programs (virtual and in-person) and GTM Summit playbook development.
• Serve as a subject matter expert and resource for training, mentoring, and internal enablement.
• Help evolve the Ads Assist framework and scale it as demand increases.

Company Information

Demandbase is the leading account-based GTM platform for B2B enterprises. We have offices in the San Francisco Bay Area, Seattle, and India, and a team in the UK, with remote work options available. We are recognized as a "Best Place to Work" and are committed to diversity and inclusion.