Growth - Performance Marketing & Growth Optimizations at OpenAI

New York, New York, United States

OpenAI Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
AI, TechnologyIndustries

Requirements

  • 8+ years of experience in growth marketing, performance marketing, or growth product management, ideally in high-growth tech
  • Proven ability to launch, scale, and optimize paid channels at significant budgets
  • Strong analytical skills and proficiency with measurement tools (Google Analytics, internal BI tools, experimentation platforms)
  • Experience with AI-driven marketing tools, creative ops engineering, and workflow automation
  • Familiarity with engineering concepts and ability to work with technical teams to ship growth and martech infrastructure
  • A test-and-learn mindset and comfort with fast-paced, ambiguous environments
  • Excellent cross-functional communication skills and stakeholder management experience

Responsibilities

  • Designing and executing global paid acquisition campaigns across multiple channels (search, social, influencer, programmatic, emerging formats) to drive high-quality user growth
  • Leading growth experiments and A/B testing - defining hypotheses, setting up measurement frameworks, enhancing conversions, and translating insights into scalable playbooks
  • Partnering with engineering and data science to build, test, and refine growth tooling, creative ops automation, and optimization algorithms
  • Managing full-funnel performance metrics, from reach/engagement to LTV/CAC, and identifying new opportunities for efficiency and scale
  • Developing AI-native workflows that transform how we scale, reach, personalize bringing users from out-of-product experiences to in-product entry points and LTV-optimized user journeys
  • Build AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets
  • Expanding growth channels and market coverage, with attention to localization and regional performance nuances
  • Driving influencer and creator partnerships as part of the paid and organic growth mix
  • Collaborating with product teams to improve in-product conversion and onboarding flows
  • Developing and refining our attribution models, marketing tech stack, and automation processes to ensure we’re always optimizing for maximum impact

Skills

Performance Marketing
Paid Acquisition
Search Ads
Social Ads
Influencer Marketing
Programmatic Advertising
A/B Testing
Growth Experiments
LTV/CAC
Creative Ops Automation
AI Workflows
Optimization Algorithms

OpenAI

Develops safe and beneficial AI technologies

About OpenAI

OpenAI develops and deploys artificial intelligence technologies aimed at benefiting humanity. The company creates advanced AI models capable of performing various tasks, such as automating processes and enhancing creativity. OpenAI's products, like Sora, allow users to generate videos from text descriptions, showcasing the versatility of its AI applications. Unlike many competitors, OpenAI operates under a capped profit model, which limits the profits it can make and ensures that excess earnings are redistributed to maximize the social benefits of AI. This commitment to safety and ethical considerations is central to its mission of ensuring that artificial general intelligence (AGI) serves all of humanity.

San Francisco, CaliforniaHeadquarters
2015Year Founded
$18,433.2MTotal Funding
LATE_VCCompany Stage
AI & Machine LearningIndustries
1,001-5,000Employees

Benefits

Health insurance
Dental and vision insurance
Flexible spending account for healthcare and dependent care
Mental healthcare service
Fertility treatment coverage
401(k) with generous matching
20-week paid parental leave
Life insurance (complimentary)
AD&D insurance (complimentary)
Short-term/long-term disability insurance (complimentary)
Optional buy-up life insurance
Flexible work hours and unlimited paid time off (we encourage 4+ weeks per year)
Annual learning & development stipend
Regular team happy hours and outings
Daily catered lunch and dinner
Travel to domestic conferences

Risks

Elon Musk's legal battle may pose financial and reputational challenges for OpenAI.
Customizable ChatGPT personas could lead to privacy and ethical concerns.
Competitors like Anthropic raising capital may intensify market competition.

Differentiation

OpenAI's capped profit model prioritizes ethical AI development over unlimited profit.
OpenAI's AI models, like Sora, offer unique video creation from text descriptions.
OpenAI's focus on AGI aims to create AI systems smarter than humans.

Upsides

OpenAI's $6.6 billion funding boosts its AI research and computational capacity.
Customizable ChatGPT personas enhance user engagement and satisfaction.
OpenAI's 'Operator' AI agent could revolutionize workforce automation by 2025.

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