Growth Marketing Manager

Position Overview

• Location Type: Remote (Canada)
• Job Type: Full-time
• Salary: Not specified

Vidyard empowers sales representatives with personalized video outreach at scale, using solutions like AI Avatars and Video Messages to enhance engagement and accelerate deal velocity. This role is crucial in scaling organic user acquisition and driving website conversion through experimentation, personalization, and collaboration. The Growth Marketing Manager will work cross-functionally with product, design, analytics, and development teams to execute strategic growth initiatives, owning SEO performance, leading CRO testing, and utilizing AI for personalization and user acquisition via the product-led growth funnel. This is an opportunity to make a significant impact on acquisition, engagement, and retention by bringing creativity, experimentation, and insight to Vidyard’s growth engine, particularly for individuals who thrive at the intersection of analytics, UX, and innovation, especially in applying AI to complex marketing challenges.

About the Team

The Marketing team at Vidyard is a collaborative unit of demand generation experts, product marketers, content strategists, and growth specialists. Their focus is on attracting, converting, and engaging Vidyard's users. They are responsible for driving high-quality sign-ups, building demand across key personas, and enabling revenue growth through integrated programs and high-velocity experimentation. The team values customer insights, agile testing, and cross-functional collaboration, solving problems with data and creativity. Currently, the team is focused on scaling product-led acquisition, enhancing website personalization, and evolving lifecycle programs for improved retention and upsell.

Responsibilities

• Lead Vidyard’s SEO strategy to increase qualified traffic and sign-ups from high-intent keywords and video-centric use cases.
• Manage and enhance the Vidyard keyword universe, focusing on buyer intent and leveraging data on traffic, conversions, and search behavior.
• Collaborate with product marketing and SEO agencies to guide editorial calendars and link-building strategies, ensuring best-in-class SEO practices.
• Ensure Vidyard's search presence grows within the generative AI space.
• Drive AI-powered personalization and content generation, including AI-generated landing page variants and dynamic CTAs.
• Lead website and landing page optimization through A/B and multivariate testing to improve conversion rates for sign-up, trial-to-paid, and demo flows.
• Conduct in-depth funnel analysis using tools like Heap and Redshift to identify drop-off points and areas for improvement.
• Create and manage an experimentation roadmap for prioritizing, testing, and measuring changes in the product-led funnel.
• Build and optimize referral and affiliate programs to drive scalable acquisition through partner and user advocacy.
• Support lifecycle campaign strategy by identifying product behaviors, user segments, and trigger points for activation, re-engagement, or upsell.
• Partner with the Product team to explore gamification strategies that enhance user engagement and retention throughout the customer journey.
• Define and monitor key growth KPIs, including organic traffic, visitor-to-sign-up rate, trial-to-paid rate, and experimentation velocity.
• Create weekly dashboards and performance recaps to track acquisition results.

Requirements

• Not specified

Application Instructions

• Not specified

Company Information

Vidyard empowers every sales rep to perform like a top performer by bringing the power of personalized video outreach at scale. Through scalable solutions like AI Avatars and Video Messages, Vidyard enables reps to break through the noise, engage high-intent prospects, and accelerate deal velocity—all while helping sales teams gain more face-time with prospects and customers in a remote selling world. Join Vidyard and help us create the future of productive relationships between buyers and sellers!