Growth Marketing Manager
Propelus- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
The Growth Marketing Manager should possess a strong understanding of SEO principles and best practices, experience with website and landing page optimization through A/B testing, and proficiency in utilizing analytics tools such as Heap and Redshift. Familiarity with AI-powered personalization and content generation is highly desirable, along with experience in managing referral and affiliate programs.
This role requires leading Vidyard’s SEO strategy to drive qualified traffic and sign-ups, owning and evolving the keyword universe with a focus on buyer intent, partnering with agencies to optimize editorial calendars, ensuring best-in-class SEO hygiene, driving AI-powered personalization and content generation efforts, leading website optimization through testing, conducting funnel analysis to identify improvement opportunities, creating an experimentation roadmap, and supporting lifecycle campaign strategy to drive user engagement and retention.
Online video platform for business communication
Vidyard provides an online video platform tailored for businesses to create, host, and share videos aimed at enhancing marketing, sales, corporate communications, and customer support. The platform includes tools for recording and managing videos efficiently, with features for secure sharing such as passcodes and Single Sign-On (SSO). This allows companies to safely distribute video content both internally and externally. Vidyard caters to a diverse range of clients, including marketing teams and sales professionals, helping them to connect with customers and close deals more effectively through video. The company operates on a subscription model, offering various features that can be customized to meet specific client needs, while also providing free tools to attract new users. Vidyard's goal is to improve business communication strategies through video, ultimately driving higher engagement and better results.