Vidyard

Growth Marketing Manager

Canada

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

The Growth Marketing Manager should possess a strong understanding of SEO principles and best practices, experience with website and landing page optimization through A/B testing, and proficiency in utilizing analytics tools such as Heap and Redshift. Familiarity with AI-powered personalization and content generation is highly desirable, along with experience in managing referral and affiliate programs.

Responsibilities

This role requires leading Vidyard’s SEO strategy to drive qualified traffic and sign-ups, owning and evolving the keyword universe with a focus on buyer intent, partnering with agencies to optimize editorial calendars, ensuring best-in-class SEO hygiene, driving AI-powered personalization and content generation efforts, leading website optimization through testing, conducting funnel analysis to identify improvement opportunities, creating an experimentation roadmap, and supporting lifecycle campaign strategy to drive user engagement and retention.

Skills

SEO
CRO testing
AI personalization
Growth strategies
Data analysis
UX design
Experimentation
Collaboration
Product-led growth

Vidyard

Online video platform for business communication

About Vidyard

Vidyard provides an online video platform tailored for businesses to create, host, and share videos aimed at enhancing marketing, sales, corporate communications, and customer support. The platform includes tools for recording and managing videos efficiently, with features for secure sharing such as passcodes and Single Sign-On (SSO). This allows companies to safely distribute video content both internally and externally. Vidyard caters to a diverse range of clients, including marketing teams and sales professionals, helping them to connect with customers and close deals more effectively through video. The company operates on a subscription model, offering various features that can be customized to meet specific client needs, while also providing free tools to attract new users. Vidyard's goal is to improve business communication strategies through video, ultimately driving higher engagement and better results.

Key Metrics

Kitchener, CanadaHeadquarters
2011Year Founded
$73.6MTotal Funding
LATE_VCCompany Stage
Consumer Software, Enterprise SoftwareIndustries
201-500Employees

Benefits

Competitive pay
Health & wellness subsidies
Continuing education subsidies
Health, dental, & vision coverage
Health/lifestyle spending accounts
Unlimited vacation
ESOP
Paid volunteer opportunities

Risks

Emerging AI-driven video platforms like Synthesia pose competitive threats to Vidyard.
Privacy concerns with AI avatars may lead to regulatory scrutiny.
Dependence on external funding could pose financial risks if future funding is scarce.

Differentiation

Vidyard offers industry-first hyper-realistic AI Avatars for personalized video communication.
The platform provides secure video sharing with features like passcodes and IP whitelisting.
Vidyard integrates AI to automate personalized prospecting, enhancing sales and marketing efficiency.

Upsides

Increased demand for personalized video content boosts Vidyard's AI Avatar adoption.
Remote work trends expand Vidyard's market for video communication tools.
AI integration in video platforms positions Vidyard as a market differentiator.

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