HER

Growth Marketing Manager - Mexico

Mexico

Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
InternshipJob Type
UnknownVisa
Consumer Software, Social ImpactIndustries

Requirements

Candidates should have 4-6 years of experience in marketing, preferably within consumer tech, mobile apps, or digital platforms. A proven track record of scaling user bases through paid and organic marketing strategies is essential. Applicants must possess a deep understanding of the Mexican market, including local culture, media landscape, and consumer behavior. Proficiency in managing performance marketing platforms such as Google Ads, Facebook Ads, and Reddit is required, along with experience in engagement platforms like OneSignal or Braze. Strong analytical skills with expertise in tools like Google Analytics and Excel are necessary, as well as excellent written and verbal communication skills in both Spanish and English. A creative thinker with a data-driven approach and the ability to execute autonomously is preferred.

Responsibilities

The Growth Marketing Manager will develop and implement growth marketing strategies focused on user acquisition, engagement, and retention in the Mexican market. They will launch innovative multi-channel campaigns, including performance marketing, social media, influencer partnerships, and community activations. This role involves managing the deployment of efficient spend across channels, analyzing campaign performance and user data to refine strategies, and improving ROI. Additionally, the manager will tailor marketing initiatives to resonate with the Mexican market, partner with internal and external teams to localize creative assets, and enhance brand visibility by creating compelling campaigns that strengthen brand awareness and community engagement.

Skills

Google Ads
Facebook Ads
Reddit
Influencer Marketing
Google Analytics
Excel
Spanish
English
OneSignal
Braze

HER

Dating and social networking app for LGBTQ+

About HER

HER is a dating and social networking app designed for the LGBTQ+ community, focusing on sapphic individuals. It provides a safe and inclusive platform for users to connect and form relationships, with over 14 million users and more than 300 million matches made. The app operates on a freemium model, offering basic features for free and premium subscriptions for enhanced functionalities like profile verification and incognito mode. HER prioritizes user safety and authenticity, making it a trusted choice for queer dating.

Key Metrics

London, United KingdomHeadquarters
2013Year Founded
$1.8MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
51-200Employees

Benefits

Professional Development Budget
Flexible Work Hours

Risks

Increased competition from European apps with unique features may impact HER's user base.
Political Pins could polarize users, affecting engagement and satisfaction.
The freemium model may limit revenue if users don't upgrade to premium features.

Differentiation

HER is specifically designed for LGBTQ+ individuals, focusing on sapphic connections.
The app offers Political Pins, aligning users with shared social and political interests.
HER emphasizes user safety with features like profile verification and incognito mode.

Upsides

HER has facilitated over 300 million matches, showcasing its effectiveness.
The app's freemium model attracts a large user base while offering premium features.
HER's Political Pins feature taps into the trend of value-based dating.

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