Growth Marketing Lead at Presto

Apac, Apac, Uganda

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, FinTechIndustries

Requirements

6+ years of experience in growth, performance, or lifecycle marketing, including 3+ years in a lead managerial position
Proven success leading multi-functional growth teams across paid acquisition, CRM, and SEO, preferably in crypto, fintech, or Web3
Demonstrated ability to manage significant growth budgets and deliver measurable ROI
Strong leadership and team development skills, with experience building and scaling marketing teams in high-growth environments
Deep understanding of funnel metrics, experimentation frameworks, attribution models, and performance analytics
Familiarity with tools such as Google Analytics, Amplitude, and Iterable or similar CRM platforms
Excellent collaboration and communication skills across technical and non-technical stakeholders
Fluent in English; Mandarin or another APAC language is a strong plus

Responsibilities

Define and lead Flipster’s global growth marketing strategy across acquisition, lifecycle (CRM), and organic channels, aligning with company goals and product roadmap
Own performance across paid channels and lifecycle campaigns, setting KPIs and budget allocation to drive scalable, efficient user growth
Lead, mentor, and scale a high-performing team across performance marketing, CRM, and SEO, fostering a culture of accountability, experimentation, and continuous improvement
Oversee campaign execution and growth experiments, ensuring alignment across marketing, product, and creative teams
Develop and manage a data-driven growth operating model, including forecasting, funnel metrics, attribution, and performance dashboards
Collaborate closely with Product, Design, and Engineering to optimize user journeys and conversion flows from acquisition through retention
Lead SEO strategy in partnership with content and technical teams to grow qualified organic traffic and visibility
Drive cross-functional initiatives and go-to-market strategies that support user acquisition, retention, and trading volume growth

Skills

Key technologies and capabilities for this role

Growth MarketingPerformance MarketingSEOCRMLifecycle MarketingPaid ChannelsOrganic GrowthData AnalysisFunnel OptimizationTeam LeadershipA/B TestingKPIsBudget ManagementCampaign Execution

Questions & Answers

Common questions about this position

What experience is required for the Growth Marketing Lead role?

Candidates need 6+ years of experience in growth, performance, or lifecycle marketing, including 3+ years in a lead managerial position, with proven success leading multi-functional growth teams across paid acquisition, CRM, and SEO.

What is the salary for this position?

This information is not specified in the job description.

Is this a remote position, or is there a required location?

This information is not specified in the job description.

What leadership skills are needed for this role?

Strong leadership and team development skills are required, with experience building and scaling marketing teams in high-growth environments, including leading, mentoring, and scaling a high-performing team.

What makes a strong candidate for the Growth Marketing Lead position?

A strong candidate has experience in crypto, fintech, or Web3, demonstrated ability to manage significant growth budgets and deliver measurable ROI, and a deep understanding of funnel metrics, experimentation frameworks, and attribution.

What is the team structure like for this role?

You will lead, mentor, and scale a lean but high-performing team across performance marketing, CRM, and SEO, fostering a culture of accountability, experimentation, and continuous improvement.

Presto

Provides technology solutions for restaurants

About Presto

Presto provides technology solutions for the restaurant industry, focusing on improving staff productivity and guest experiences. Their platform includes customizable tools such as server handhelds, pay-at-table tablets, and digital drive-thru menu boards, which help streamline operations and enhance customer engagement. Presto's products utilize computer vision to optimize service times and improve efficiency, making them reliable and cost-effective compared to competitors. The company's goal is to help restaurants make data-driven decisions and enhance overall operational efficiency.

San Carlos, CaliforniaHeadquarters

2008Year Founded

$116.7MTotal Funding

IPOCompany Stage

Data & Analytics, Hardware, Consumer SoftwareIndustries

201-500Employees

Benefits

Competitive salary & stock options

Health, dental, & vision insurance

Beautiful office location

Risks

Amazon's AI challenges suggest potential cost and accuracy issues for Presto's AI solutions.

Presto faces competition from established players like Google Cloud in AI-driven ordering.

Financial activities indicate potential instability, impacting Presto's operational capabilities.

Differentiation

Presto offers customizable platforms for diverse restaurant categories, enhancing operational efficiency.

Their pay-at-table tablets are among the most secure, supporting various payment options.

Presto's products are cost-effective, priced at a fourth of leading competitors.

Upsides

Presto Voice with Pure AI enhances drive-thru ordering, streamlining operations and customer experience.

Recent $6 million funding boosts Presto's financial resources for innovation and expansion.

Generative AI integration in restaurants is growing, creating demand for Presto's AI solutions.

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