Product Marketing Manager
Injective LabsSalary not specified
- Full Time
- Junior (1 to 2 years)
$120,000 – $160,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Cryptocurrency, MarketingIndustries
Requirements
Candidates should possess 3-to-5 years of experience in product marketing, ideally with a background in the cryptocurrency space, and demonstrated success in launching and scaling B2C products. Strong knowledge of user personas and mapping tailored journeys for each is also required.
Responsibilities
The Growth Marketing Hacker will partner with product and strategy teams to own the roadmap for the Exchange and main app verticals, develop value propositions, and lead on creative/copy positioning. They will manage go-to-market planning for feature launches, conceptualize integrated marketing campaigns across various channels, analyze market trends, conduct user research, and design lifecycle programs to drive user activation, trading volume, and long-term retention. Furthermore, they will define KPIs, report performance using analytics tools, and adapt messaging for region-specific rollouts.
Skills
Go-to-market planning
User Research
KPI Definition
Analytics Tools
User Acquisition
Retention Strategy
Market Trend Analysis
Creative Copywriting
Value Proposition Development
Product Marketing
B2C Products
Crypto.com
Cryptocurrency trading and financial services platform
About Crypto.com
Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.
Key Metrics
Central and Western District, Hong KongHeadquarters
2016Year Founded
$24.3MTotal Funding
SERIES_ACompany Stage
Fintech, Crypto & Web3Industries
5,001-10,000Employees