Growth Marketing Hacker: Exchange & Main App

Hong Kong

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$120,000 – $160,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, MarketingIndustries

Requirements

Candidates should possess 3-to-5 years of experience in product marketing, ideally with a background in the cryptocurrency space, and demonstrated success in launching and scaling B2C products. Strong knowledge of user personas and mapping tailored journeys for each is also required.

Responsibilities

The Growth Marketing Hacker will partner with product and strategy teams to own the roadmap for the Exchange and main app verticals, develop value propositions, and lead on creative/copy positioning. They will manage go-to-market planning for feature launches, conceptualize integrated marketing campaigns across various channels, analyze market trends, conduct user research, and design lifecycle programs to drive user activation, trading volume, and long-term retention. Furthermore, they will define KPIs, report performance using analytics tools, and adapt messaging for region-specific rollouts.

Skills

Go-to-market planning

User Research

KPI Definition

Analytics Tools

User Acquisition

Retention Strategy

Market Trend Analysis

Creative Copywriting

Value Proposition Development

Product Marketing

B2C Products

Crypto.com

Cryptocurrency trading and financial services platform

About Crypto.com

Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.

Central and Western District, Hong KongHeadquarters

2016Year Founded

$24.3MTotal Funding

SERIES_ACompany Stage

Fintech, Crypto & Web3Industries

5,001-10,000Employees

Benefits

Competitive compensation package.

Huge responsibilities from Day 1: Be the owner of your own learning curve. The possibilities are limitless and depend on you

International company and team

Risks

Regulatory challenges in South Korea could pose compliance risks.

Integration of traditional financial instruments may expose new regulatory risks.

Expansion into Dubai involves navigating complex regulatory landscapes.

Differentiation

Crypto.com offers the world's largest crypto card program with Visa.

The company integrates traditional finance with crypto through strategic acquisitions.

Crypto.com is a leader in regulatory compliance, security, and privacy certifications.

Upsides

Acquisition of Orion expands product offerings in the UAE's crypto-friendly environment.

Growing interest in crypto-based loyalty programs enhances Visa card offerings.

Eco-friendly blockchain solutions align with Crypto.com's sustainability goals.

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