Crypto.com

Growth Marketing Hacker: DeFi Wallet (Crypto.com Onchain)

Singapore

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$120,000 – $160,000Compensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, CryptocurrencyIndustries

Requirements

Candidates should possess 3-5 years of experience in growth marketing, with a strong understanding of Web3 and DeFi concepts. They must have experience defining go-to-market strategies, user journeys, and product positioning, as well as experience conducting user research and analyzing market trends. Familiarity with DeFi wallets, cross-chain access, and security protocols is beneficial.

Responsibilities

The Growth Marketing Hacker will be responsible for owning the go-to-market strategy, user lifecycle, and product positioning for the Crypto.com DeFi Wallet, partnering with product and strategy teams to define roadmaps, messaging, and user personas. They will lead GTM for new features, coordinate marketing campaigns across various channels, conduct user research, and drive growth and retention through lifecycle campaigns and incentive programs. Additionally, they will monitor performance, define KPIs, and report on campaign impact, working closely with analytics and product teams to iterate quickly.

Skills

Go-to-market strategy

User journeys

Product positioning

User research

Market trends

DeFi wallets

Cross-chain access

Security protocols

Lifecycle campaigns

Incentive programs

KPIs

Analytics

Crypto.com

Cryptocurrency trading and financial services platform

About Crypto.com

Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.

Key Metrics

Central and Western District, Hong KongHeadquarters

2016Year Founded

$24.3MTotal Funding

SERIES_ACompany Stage

Fintech, Crypto & Web3Industries

5,001-10,000Employees

Benefits

Competitive compensation package.

Huge responsibilities from Day 1: Be the owner of your own learning curve. The possibilities are limitless and depend on you

International company and team

Risks

Regulatory challenges in South Korea could pose compliance risks.

Integration of traditional financial instruments may expose new regulatory risks.

Expansion into Dubai involves navigating complex regulatory landscapes.

Differentiation

Crypto.com offers the world's largest crypto card program with Visa.

The company integrates traditional finance with crypto through strategic acquisitions.

Crypto.com is a leader in regulatory compliance, security, and privacy certifications.

Upsides

Acquisition of Orion expands product offerings in the UAE's crypto-friendly environment.

Growing interest in crypto-based loyalty programs enhances Visa card offerings.

Eco-friendly blockchain solutions align with Crypto.com's sustainability goals.

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