Nielsen

Senior Director, Brand and Media

Chicago, Illinois, United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Media, Brand ManagementIndustries

Requirements

Candidates must possess at least 10 years of consultative working or selling experience in Brand and Advertising studies and programs, with automotive experience being a plus. Experience with NielsenIQ or equivalent data sets is advantageous. The role requires the ability to translate data knowledge into tactical and strategic solution frameworks, with advanced data analytic sales being a plus. Excellent written and verbal communication skills are essential for articulating complex issues concisely to diverse audiences, and the ability to travel to meet clients is necessary.

Responsibilities

The Senior Director, Brand and Media will lead sales engagements for NielsenIQ’s Brand and Media practice area, focusing on renewing and acquiring new business by developing client relationships and closing deals. Responsibilities include expanding Brand equity and communication tracking programs, prospecting the marketplace through cold calls and marketing campaigns, and using a consultative selling approach to identify client needs and sell NielsenIQ services. The role involves executing the end-to-end sales process, managing client relationships, participating in team projects, and becoming proficient in NielsenIQ services. Additionally, the Senior Director will develop commercial elements of joint business plans, represent the voice of the customer to internal teams, and generate new product ideas.

Skills

Sales
Client Relationship Management
Consultative Selling
Negotiation
Proposal Writing
Lead Generation
Brand Equity
Media
Marketplace Prospecting
Product Management

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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