Global Marketing Manager - Personal Workspace Solutions Brand & Marketing team at Logitech

Cork, County Cork, Ireland

Logitech Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, Consumer ElectronicsIndustries

Requirements

  • 6+ years experience in consumer marketing roles for a major brand
  • Strong experience in the creation and execution of global marketing campaigns
  • Innovative mindset, with proven success using consumer insights and analytics to refine deliverables
  • Experience in packaging development
  • Proven experience of working with creative agencies (briefing, creative direction, feedback, budget management)
  • Comfortable and motivated working in a collaborative environment - across functions and geographies - with the ability to build relationships with key stakeholders
  • Proven ability to communicate effectively and influence others
  • Demonstrated ability to work with emerging AI technologies in marketing
  • Fluent in English, both verbal and written
  • Bachelor/Master’s degree in Marketing or related field

Responsibilities

  • Build holistic marketing plans, campaigns, and toolkits supporting the PWS business, in partnership with our internal creative team, our marketing teams and/or with external agencies
  • Develop and implement toolkits for key Logitech flagship programs and events, including Logi Work and Logi Work Days, in close partnership with the regional teams
  • Drive successful development of PWS new packaging strategy, combining innovative structure and compelling graphics aligned with brand sustainability goals
  • Act as a brand champion within PWS, ensuring brand consistency, and making sure that we look sharp across all channels
  • Partner closely with other global marketing functions, the PWS commercial team, the PWS Business Units, and the Global Commercial Organization

Skills

Global Marketing
Brand Strategy
Marketing Campaigns
Marketing Toolkits
Event Marketing
Packaging Strategy
Creative Collaboration
Agency Management
Cross-functional Partnership

Logitech

Designs and sells computer peripherals and accessories

About Logitech

Logitech designs and manufactures computer peripherals and digital interaction tools, including keyboards, webcams, headsets, and mice. Their products enhance how users connect with the digital world, focusing on user experience and design. Logitech's offerings cater to a wide range of customers, from individual consumers to businesses and professional gamers, and are sold through various online and retail channels. What sets Logitech apart from competitors is their strong commitment to quality and continuous innovation, which allows them to meet the changing needs of their users and set industry standards. The company's goal is to improve digital interaction for everyone, ensuring customer satisfaction through excellent support and community engagement.

San Jose, CaliforniaHeadquarters
1981Year Founded
IPOCompany Stage
Consumer Software, Design, Consumer GoodsIndustries
5,001-10,000Employees

Benefits

Comprehensive medical, dental, and vision
Life insurance, and short- and long-term disability
Flexible spending accounts for health care, dependent care and commuter expenses
Generous paid time off and holidays
Employee Assistance Program
Wellness programs and gym/sport benefits & discounts
Company social events
Logitech product discounts
Tuition reimbursement plan
Fun environment - take a break and play a game!
Retirement plan benefits

Risks

Increased competition from brands like Razer and Corsair in gaming peripherals.
Supply chain vulnerabilities affect availability of crucial semiconductor components.
Stricter EU environmental regulations may increase production costs for Logitech.

Differentiation

Logitech's diverse brand portfolio caters to various consumer and enterprise needs.
The company is recognized for its innovative design and user experience focus.
Logitech's commitment to sustainability enhances its brand reputation.

Upsides

Growing demand for remote work solutions boosts sales of webcams and headsets.
The gaming industry's growth supports increased sales of Logitech's gaming peripherals.
Rising content creation platforms drive demand for Logitech's streaming equipment.

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