Global Franchise Director, CRM at Abbott

Sylmar, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Minimum 12-15 years of experience with progressive responsibility in medical devices, healthcare, diagnostics, brand management, or healthcare marketing
Proven ability to interact directly with executive leadership to drive strategy and investment decisions
Strong strategic marketing acumen and experience in leading upstream marketing activities

Responsibilities

Develop and implement the global marketing strategy, value propositions, and marketing initiatives for leadless and traditional low voltage therapies
Lead and mentor a team of high-performing individuals, providing both informal and formal coaching to align with organizational objectives
Identify growth opportunities, prioritize initiatives, and develop business cases to support R&D and Business Development, including M&A activities
Work closely with internal and external stakeholders, including global, regional, and local markets, field sales force, technology, legal, regulatory, medical affairs, public affairs, executive management, creative departments, vendors, and healthcare professionals
Lead both long-term (3-5 years) and short-term (annual) strategic planning, including analysis, recommendations, and presentations to senior leadership
Act as the voice of the customer within the organization, leading market research and intelligence efforts to inform strategy and tactical decisions
Translate insights and analysis into effective value propositions and ensure alignment across the organization to deliver these propositions
Develop and lead global pricing strategies, tools, and insights to enhance margins
Drive the research and development of the next-generation platform for leadless and low-voltage therapies; collaborate with R&D teams to ensure innovative solutions meet market needs and regulatory requirements; ensure target product profiles are met to drive leading market share attainment
Oversee the execution of launch plans to ensure successful global product launches; develop and implement best practices for launch excellence, including cross-functional coordination, market readiness, and post-launch evaluation
Manage both upstream and downstream marketing activities, ensuring a cohesive strategy from product development through to market launch and beyond
Foster strong relationships with global teams to ensure alignment and successful implementation of marketing strategies across different regions
Develop and implement tiering strategies to effectively position products in various market segments
Other duties as assigned

Skills

Strategic Marketing

Team Leadership

Market Growth Strategy

Business Case Development

Stakeholder Management

Product Launch

M&A

CRM Marketing

Pacemakers

Leadless Therapies

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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