Freelance Copywriter at Critical Mass

Chicago, Illinois, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, AdvertisingIndustries

Requirements

Candidates must possess a BA in English, Journalism, Communications, or Advertising, with 3-5 years of content marketing or copywriting experience. They need excellent writing, editing, and proofreading skills, a strong grasp of brand voice, and proficiency in Microsoft Office. A solid understanding of SEO and digital marketing best practices is required, along with experience with product content management systems and emerging technologies like Copilot. The ability to think conceptually, translate ideas into audience-specific messaging, and demonstrate brand voice is essential. An excellent portfolio of work is also required, and occasional travel may be necessary.

Responsibilities

The Copywriter will collaborate with internal departments to create messaging that drives awareness, preference, and sales for flagship brand products. Responsibilities include developing comprehensive communication guides, crafting differentiated messaging, overseeing product naming, establishing a claim development process, and proofreading all content. The role also involves coordinating with legal teams for compliance and approvals, working with brand and channel teams to develop written communications, and managing competing priorities within tight timelines. Additionally, the Copywriter will support brand strategy, self-manage project priorities, edit work to meet high editorial standards, develop SEO-centered copy for various media, cultivate a deep understanding of products and customers, and act as the voice of the brand.

Skills

Copywriting

Creative Communications

Messaging

Naming

Claim Development

Proofreading

Legal Compliance

Collaboration

Prioritization

Problem Anticipation

Feedback Acceptance

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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