Responsibilities

The Finance Business Partner – Marketing will build and maintain models and dashboards to track performance across paid and organic channels, collaborate closely with data engineering and marketing analytics to improve data pipelines, dashboarding, and reporting reliability, analyze customer acquisition costs (CAC), LTV, conversion rates, and ROI by channel, cohort, and segment, identify trends and surface insights to communicate findings to stakeholders, implement frameworks and controls to enforce budget restrictions on paid media and demand generation initiatives, partner with marketing on creative testing, attribution, and campaign optimization, own key reporting for leadership and the board on marketing performance, and collaborate cross-functionally with data, growth, product, and ops as needed.