Event Marketing Specialist

Position Overview

At Roofr, we are obsessed with our customers and are dedicated to building innovative products that meet their needs. Our CRM platform connects essential sales tools, payments, material ordering, and more into a seamless, powerful business management solution. We are a successful startup with a clear roadmap for expansion and market leadership, offering significant growth opportunities, equity, and the chance to make a real impact.

Employment Type

Full-time

Salary

$65,000.00 USD

Location Type

On-site (with travel)

Responsibilities

• Develop and execute an event strategy to acquire and delight customers, partners, and investors, aligning with the Roofr brand and value proposition.
• Initiate and project manage event projects from conception to completion, ensuring clear task lists, deadlines, and resource allocation.
• Measure, optimize, and iterate on event campaigns focused on acquisition and customer affinity.
• Identify and manage event sponsorship opportunities, including budget negotiation, speaker identification, deliverable execution, conversion funnel creation, and results reporting.
• Manage all aspects of in-person and virtual events, including timelines, vendor management, speaker coordination, shipments, collateral, signage, giveaways, catering, AV, travel, payments, and technical setup/teardown.
• Nurture positive speaker and partner relationships to foster long-term marketing partnerships.
• Collaborate with the field marketing team to plan and execute pre-, during-, and post-event activities, nurturing, and conversion programs.
• Liaise with other Roofr teams (Brand, Revenue, Product, Support) to secure necessary resources and support for events.
• Partner with the creative team to ensure consistent and high-quality branding across all events.
• Manage and track event and partner inventory, including collateral and giveaways.
• Conduct post-campaign administration, including budget reconciliation, KPI tracking, follow-up communications, team debriefs, and ROI analysis.

Requirements

• 1+ years of experience in event marketing, field marketing, or demand generation.
• Proven experience in event marketing tasks, including planning and reporting for tradeshows, roadshows, webinars, and community events.
• Proficiency with email marketing and event software (e.g., Hubspot, Splash, or similar).
• Exceptional organizational skills and attention to detail.
• Superior written and interpersonal communication skills.
• Willingness and ability to travel up to 50% of the time for events across North America.
• Self-motivated with strong prioritization and multitasking abilities.
• Independent, resourceful, and capable of creative problem-solving.
• Analytical skills to identify trends, patterns, and challenges.
• Experience in a startup SaaS environment, preferably in SMB or construction-tech, is a plus.

What Roofr Offers

• A career move with opportunities for impactful work.
• 🏝️ Vacation/Paid Time Off: 1st year.