Event Marketing Specialist

Employment Type: Full-time Location Type: On-site (with travel) Salary: $65,000.00 USD

Position Overview

At Roofr, we are obsessed with our customers, constantly gathering feedback to shape, prioritize, and launch the products they truly need. Our CRM is a testament to this, evolving from essential sales tools like aerial roof measurements and digital sales proposals to a seamless platform connecting payments, material ordering, and more. With a clear roadmap ahead, we are excited to continue expanding and leading the market with innovative products.

We offer an amazing culture, strong financials, and best-in-class company metrics. This is an exciting time to join a successful startup where you can experience significant growth, equity, and the opportunity to make a real impact.

Responsibilities

As an Event Marketing Specialist, you will have the opportunity to:

• Develop a deep understanding of the Roofr brand, value proposition, and target audience to execute an event strategy that acquires and delights prospective and existing customers, partners, and investors.
• Initiate and project manage event projects end-to-end and on time. Ensure that event projects have clearly identified task lists, deadlines, and resources. Find ways to measure the impact of, optimize, and iterate on these acquisition and affinity-focused campaigns.
• Identify new opportunities for event sponsorship and manage the sponsorship cycle, including negotiating budgets, identifying speakers, executing on deliverables, creating conversion funnels, and reporting on results.
• Manage in-person field events and future virtual events from start to finish, including timelines, vendor management, speaker management, shipments, collateral (print and digital), signage, giveaways, catering, AV requirements, travel, payment, technical setup and teardown, etc.
• Nurture positive speaker and partner experiences by building trusting, long-term relationships, ultimately supporting the conversion of them into long-term marketing partners.
• Work closely with the field marketing team to plan and execute pre, during, and post-event activities, nurture, and conversion programs.
• Collaborate with the wider Roofr team (brand, revenue, product, support) to get help, support, and resources for event-related needs.
• Work with the creative team to create high-quality, consistent branding for all events.
• Be responsible for ordering and tracking event and partner inventory, including collateral and giveaways.
• Carry out all post-campaign administration, budget reconciliation, KPI tracking, follow-up communications, team debriefs, and ROI analysis.

Requirements

What you’ll bring to the role:

• 1+ years of experience in event marketing, field marketing, or demand generation.
• Proven experience carrying out tasks related to event marketing efforts, including planning and reporting for tradeshows, roadshows, webinars, and community events.
• Comfort with email marketing and event software such as Hubspot, Splash, or similar.
• Highly organized and detail-oriented.
• Superior written and interpersonal communication skills.
• Enjoy traveling and working on the go; up to 50% of your time will be spent traveling to various events in North America.
• Self-motivated with the ability to prioritize and multitask effectively.
• Independent, resourceful, and able to problem-solve creatively.
• Analytical skills to connect the dots and identify trends, patterns, and challenges.
• Experience in a startup SaaS environment, preferably SMB or construction-tech related, is a plus.

What We Offer

When you join our team, you’re not just accepting a job; you’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

• Vacation/Paid Time Off: 1st year