[Remote] Field Marketing Manager at Pendo

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Software, SaaSIndustries

Requirements

Bachelor’s degree and minimum three (3) years of relevant experience, including event planning and sales partnership
Demonstrated ability to collaborate effectively with cross-functional teams
Strong project management and effective communication skills
Comfortable and flexible in a fast-changing environment with a “quick start” mentality and high production output, with the ability to work independently and as part of a team
Ability to travel
Preferred Qualifications
Background in B2B SaaS event marketing or sales environment
Creative and strategic thinker that is detail-oriented and has a positive and proactive approach
Ability to leverage corporate campaigns alongside field initiatives to drive full funnel demand
Proficiency in Google Suite, Salesforce, Outreach, and Splash

Responsibilities

Partner closely with the Enterprise sales team to understand their needs, goals, and objectives. Collaborate with Marketing and Sales to develop and execute targeted marketing campaigns and tactics that support those objectives; adjusting course as needed in response to changing conditions
Collaborate effectively with the Marketing and Sales teams and various leaders and executives to ensure that our events and programs are successful, and that all prospects and customers are receiving an on-brand, best-in-industry experience regardless of how they interact with our programs
Plan, execute, and manage regional in-person field marketing events in the US that are compelling and engage target audiences, generate qualified leads, and build brand awareness
Analyze event and program performance metrics and identify areas of improvement and actionable recommendations for future programs
Travel to events to oversee on-site execution and ensure all attendees receive a best-in-class experience
Collaborate with the marketing team to create high-quality content assets that resonate with our target audience and support sales efforts

Skills

Key technologies and capabilities for this role

Field MarketingEvent PlanningPipeline GenerationDeal AccelerationData-Driven MarketingSales AlignmentMarketing CampaignsRelationship BuildingEvent LogisticsCross-Functional CollaborationLead GenerationCustomer Engagement

Questions & Answers

Common questions about this position

What are the minimum qualifications for this Field Marketing Manager role?

Candidates need a Bachelor’s degree and at least three years of relevant experience including event planning and sales partnership, plus strong project management, communication skills, and the ability to collaborate cross-functionally.

Is travel required for this position?

Yes, the role requires the ability to travel to events to oversee on-site execution.

What types of events will this role be responsible for?

The role involves planning, executing, and managing regional in-person field marketing events in the US that generate leads and build brand awareness, but does not include industry tradeshows or conferences.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Field Marketing Manager position?

A strong candidate thrives at the intersection of Enterprise sales and marketing, has experience with creative regional in-person events, excels at data-driven marketing, building relationships, and collaborating cross-functionally in a fast-paced environment.

Pendo

Enhances product experience and digital adoption

About Pendo

Pendo enhances digital products by providing solutions for product experience and digital adoption. Its platform integrates with clients' existing software, offering tools for in-app messaging, user analytics, and feedback collection. This allows businesses to understand user behavior and improve their products based on data-driven insights. Pendo primarily serves software companies, tech startups, and enterprises in the SaaS sector, charging subscription fees for access to its services. Unlike competitors, Pendo focuses specifically on user engagement and experience, helping clients guide users through new features and updates. The goal is to help businesses meet user expectations and achieve growth in a competitive market.

Raleigh, North CarolinaHeadquarters

2013Year Founded

$455.5MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Remote Work Options

Professional Development Budget

Risks

Increased competition from AI-driven platforms could threaten Pendo's market share.

Rapid AI innovation may outpace Pendo's integration capabilities, risking competitive edge loss.

Integration risks from Zelta AI acquisition could disrupt Pendo's operations if mismanaged.

Differentiation

Pendo integrates seamlessly with existing products, enhancing user engagement and feedback collection.

The platform offers in-app messaging, user analytics, and feedback tools for product improvement.

Pendo's AI-driven insights provide a comprehensive view of user behavior and product performance.

Upsides

Pendo's acquisition of Zelta AI enhances its AI capabilities for customer feedback analysis.

Partnership with Google Cloud's Vertex AI boosts product discovery and user personalization.

Pendo's $200 million ARR and customer growth highlight its strong market position.

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