[Remote] Manager, Field & Events at Boulevard

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Beauty, Spa, Self-Care, SaaS, TechnologyIndustries

Requirements

Seasoned field marketing leader with deep B2B event experience
Strong people management skills
Creative flair for crafting impactful and premium events
Passion for building programs from the ground up

Responsibilities

Lead, mentor, and scale a team of events and field marketing managers, providing coaching and development
Oversee the team’s execution of industry trade shows, conferences, and sponsored events to ensure brand consistency and ROI, while owning the end-to-end lifecycle — from pre-event planning and on-site execution to post-event lead capture, routing, and follow-up in partnership with SDRs and Marketing Ops
Partner with the Field Sales Director to design and launch a regional field marketing program
Develop and execute localized marketing activations (demo days, dinners, lunch & learns, gifting campaigns, collateral support, email marketing, etc.) to attract prospects
Own the Boulevard Collective events - a new series of customer dinners and local meetups for customers to “talk shop” and connect with their peers
Hire, onboard, and manage field marketing managers to partner with local sales teams
Establish KPIs, reporting, and dashboards to measure field marketing program success and business impact as well as report on trade show sponsorship results
Collaborate cross-functionally with Brand, Product Marketing, Demand Generation, Marketing Operations, and Sales on regionalized programs and deliverables that align with company goals
Work with industry partners to identify regional event opportunities for co-marketing activities
Collaborate with the Brand team and swag vendors to create unique branded gifts for prospects and customers
Manage budget, resources, and vendors to ensure successful program execution

Skills

Key technologies and capabilities for this role

Field MarketingEvent ManagementTrade ShowsTeam ManagementMentoringMarketing StrategySales PartnershipCustomer Success CollaborationPipeline GenerationLocal EventsWorkshops

Questions & Answers

Common questions about this position

What is the salary or compensation for the Manager, Field & Events role?

This information is not specified in the job description.

Is this a remote position or does it require office presence?

This information is not specified in the job description.

What skills and experience are required for this role?

The role requires a seasoned field marketing leader with deep B2B event experience, strong people management skills, a creative flair for crafting impactful and premium events, and a passion for building programs from the ground up.

What is the company culture like at Boulevard?

Boulevard values insatiable curiosity, experimentation, simple sophisticated solutions, diverse backgrounds, openness, equal opportunity, and doing the best work of your life.

What makes a strong candidate for this position?

A strong candidate is a seasoned field marketing leader with deep B2B event experience, strong people management skills, creativity in crafting premium events, and passion for building programs from scratch, ready to hire and mentor a growing team.

Boulevard

Business management platform for beauty services

About Boulevard

Boulevard provides a business management platform specifically designed for service-based businesses in the beauty and wellness industry. The platform includes tools for booking appointments, managing inventory, and enhancing customer interactions through features like customizable intake forms, two-way messaging, self-check-in, and automated arrival alerts. It allows businesses to create detailed client profiles that track past visits and purchases, enabling personalized service and stronger client relationships. Boulevard's one-tap tipping feature encourages upsells and pre-bookings, while its Software as a Service (SaaS) model charges clients a subscription fee for access. The platform is recognized for its user-friendly design and effectiveness in improving operational efficiency, setting it apart from competitors.

West Hollywood, CaliforniaHeadquarters

2016Year Founded

$105.1MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

201-500Employees

Benefits

100% Health, dental, & vision coverage

Flexible vacation & PTO

Quarterly bonus

401k Match

Boulevard bucks

WFH perks

Risks

Emerging competitors offer similar features at lower costs, threatening Boulevard's market share.

Economic downturns may reduce spending in the beauty industry, affecting Boulevard's revenue.

Data privacy concerns with third-party integrations could lead to regulatory scrutiny.

Differentiation

Boulevard offers a comprehensive platform tailored for the beauty and wellness industry.

The platform integrates client self-scheduling, CRM, and payment processing seamlessly.

Boulevard's focus on personalized services enhances customer experience and operational efficiency.

Upsides

Boulevard achieved a 122% increase in annual recurring revenue in 2022.

The company launched Boulevard Capital to provide growth funding for self-care businesses.

Boulevard's enhanced Google integration improves booking efficiency for medspas and salons.

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