[Remote] Manager, Field & Events at Boulevard

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Seasoned field marketing leader with deep B2B event experience
Strong people management skills
Creative flair for crafting impactful and premium events
Passion for building programs from the ground up
Experience with event execution, including pre-event planning, on-site execution, and post-event lead capture and follow-up
Ability to partner with cross-functional teams, including Sales, Customer Success, and Marketing
Experience with budget management and vendor relationships

Responsibilities

Lead, mentor, and scale a team of events and field marketing managers
Oversee the team's execution of industry trade shows, conferences, and sponsored events
Partner with the Field Sales Director to design and launch a regional field marketing program
Develop and execute localized marketing activations to attract prospects
Own the Boulevard Collective events - a new series of customer dinners and local meetups
Hire, onboard, and manage field marketing managers to partner with local sales teams
Establish KPIs, reporting, and dashboards to measure field marketing program success and business impact
Collaborate cross-functionally with Brand, Product Marketing, Demand Generation, Marketing Operations, and Sales on regionalized programs and deliverables
Work with industry partners to identify regional event opportunities for co-marketing activities
Manage budget, resources, and vendors to ensure successful program execution

Skills

Boulevard

Business management platform for beauty services

About Boulevard

Boulevard provides a business management platform specifically designed for service-based businesses in the beauty and wellness industry. The platform includes tools for booking appointments, managing inventory, and enhancing customer interactions through features like customizable intake forms, two-way messaging, self-check-in, and automated arrival alerts. It allows businesses to create detailed client profiles that track past visits and purchases, enabling personalized service and stronger client relationships. Boulevard's one-tap tipping feature encourages upsells and pre-bookings, while its Software as a Service (SaaS) model charges clients a subscription fee for access. The platform is recognized for its user-friendly design and effectiveness in improving operational efficiency, setting it apart from competitors.

West Hollywood, CaliforniaHeadquarters

2016Year Founded

$105.1MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

201-500Employees

Benefits

100% Health, dental, & vision coverage

Flexible vacation & PTO

Quarterly bonus

401k Match

Boulevard bucks

WFH perks

Risks

Emerging competitors offer similar features at lower costs, threatening Boulevard's market share.

Economic downturns may reduce spending in the beauty industry, affecting Boulevard's revenue.

Data privacy concerns with third-party integrations could lead to regulatory scrutiny.

Differentiation

Boulevard offers a comprehensive platform tailored for the beauty and wellness industry.

The platform integrates client self-scheduling, CRM, and payment processing seamlessly.

Boulevard's focus on personalized services enhances customer experience and operational efficiency.

Upsides

Boulevard achieved a 122% increase in annual recurring revenue in 2022.

The company launched Boulevard Capital to provide growth funding for self-care businesses.

Boulevard's enhanced Google integration improves booking efficiency for medspas and salons.

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