Field Marketing & Events Manager

About Anzen

Anzen is rebuilding the wholesale insurance market from the ground up with AI. We specialize in specialty, executive, and casualty liability—complex products long underserved by technology. Our team brings deep experience in enterprise software, underwriting, and distribution.

Retail brokers across the U.S. rely on wholesale partners to place their toughest risks. Anzen is becoming their go-to—replacing phone calls, PDFs, and spreadsheets with real-time data, automation, and modern digital tools.

But wholesale is just the beginning. We’re expanding our platform to give retail brokers direct access to markets, insights, and tools that fundamentally change how they sell, quote, and underwrite. We’re not just streamlining transactions—we’re building the system brokers will rely on to run their business.

Salary: $0 - $0 a year

About the Role

Anzen is looking for a scrappy, strategic Field Marketing & Events Manager to build and scale a national field events program that drives broker engagement, accelerates sales pipeline, and elevates our presence as the most trusted tech-enabled wholesale partner in insurance. You’ll own the full event lifecycle—strategy, planning, execution, and post-event conversion tracking. This role sits at the intersection of marketing and sales, with high visibility across the executive team.

Anzen is at an inflection point—scaling fast, backed by top-tier investors, and bringing real AI to one of the last massive industries untouched by modern tech. This position can be based in San Francisco or Remote.

What You’ll Do

• Own National Field Events: Run a rolling calendar of high-impact broker dinners, social hours, and strategic activations across key markets (LA, NYC, Chicago, Nashville, SF, and more).
• Drive Revenue, Not Just RSVPs: Partner with GTM and Sales to target high-value brokers, build smart guest lists, and ensure events create real sales momentum.
• Bring the Brand to Life: Turn Anzen’s positioning—efficient, smart, premium—into memorable physical and digital experiences.
• Execute Fast, Spend Wisely: Use curated venues, sharp invites, authentic conversation, and fast follow-up—not bloated budgets—to drive results.
• Run Logistics End-to-End: Save-the-dates, vendor coordination, swag, exec participation, post-event comms—own it all.
• Track Event ROI: Measure broker conversion, deal flow, and sales velocity before and after each event. Build a scalable playbook of what works.
• Bridge GTM Functions: Keep Sales, Marketing, and Leadership aligned so every event delivers maximum return.

What You Bring

• 4–8 years in B2B field marketing, growth marketing, or sales-driven events—especially in SaaS, fintech, or productivity tech.
• Experience running roadshows, customer dinners, or GTM activations (not just conferences or tradeshows).
• Hands-on producer who can handle strategy and logistics solo or with light support.
• Strong judgment on budget trade-offs, brand-aligned experiences, and what actually converts.
• Bonus: Experience in regulated, trust-based industries (e.g. finance, healthcare, insurance).

You’ve built from zero-to-one before—whether standing up a field marketing motion or running events that punch way above their budget. You’re a doer who loves designing the system, not just executing it.

What Success Looks Like

• A national calendar of well-run broker events with >70% attendance and >30% conversion.
• Measurable impact on broker relationships and qualified deal volume.
• A repeatable field events playbook for high-ROI community growth.
• Anzen becomes known not just for AI—but for being the best relationship builder in commercial insurance.

Tools & Support

• CRM: HubSpot + Salesforce
• Planning: Airtable + Notion
• Creative: Internal brand/design team
• Budget: 1–2+ events per month with room to grow